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🪞 Beyond the field: New research highlights how name, image and likeness is reshaping college athlete identity
https://phys.org/news/2025-07-field-highlights-image-reshaping-college.html

Beyond the field: New research highlights how name, image and likeness is reshaping college athlete identity
In an era of name, image and likeness, or NIL, many college athletes are thinking differently about who they are—seeing themselves not just as competitors or students, but also as influencers with distinct voices and causes, according to a new study from the University of Florida.