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NAM: A Normalization Attention Model for Personalized Product Search In Fliggy
Shui Liu, Mingyuan Tao, Maofei Que, Pan Li, Dong Li, Shenghua Ni, Zhuoran Zhuang
https://arxiv.org/abs/2506.08382

NAM: A Normalization Attention Model for Personalized Product Search In Fliggy
Personalized product search provides significant benefits to e-commerce platforms by extracting more accurate user preferences from historical behaviors. Previous studies largely focused on the user factors when personalizing the search query, while ignoring the item perspective, which leads to the following two challenges that we summarize in this paper: First, previous approaches relying only on co-occurrence frequency tend to overestimate the conversion rates for popular items and underestim…