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@Techmeme@techhub.social
2025-06-12 06:36:04

A look at Apple's vision for Apple TV and its film business, as Tim Cook says the company's $200M bet on the F1 movie is about more than selling iPhones (Cynthia Littleton/Variety)
variety.com/2025/film/news/f1-

'F1' and Apple's Movie Strategy: Inside Tim Cook, Lewis Hamilton's Big Bet
Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on 'F1.

@Mediagazer@mstdn.social
2025-06-12 06:36:01

A look at Apple's vision for Apple TV and its film business, as Tim Cook says the company's $200M bet on the F1 movie is about more than selling iPhones (Cynthia Littleton/Variety)
variety.com/2025/film/news/f1-

'F1' and Apple's Movie Strategy: Inside Tim Cook, Lewis Hamilton's Big Bet
Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on 'F1.