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@Mediagazer@mstdn.social
2025-10-23 21:10:58

Nielsen: viewership of YouTube on TVs in the US inched down from a high of 13.4% in July to 12.6% in September, but still leads other distributors (Sam Gutelle/Tubefilter)
tubefilter.com/2025/10/23/yout

Is YouTube's TV viewership plateauing, or is it just back-to-school season? - Tubefilter
YouTube's market share has declined in recent editions of The Gauge, Nielsen's report on TV usage. What is the explanation?