
Price equilibria with positive margins in loyal-strategic markets with discrete prices
In competitive supply chains (SCs), pricing decisions are crucial, as they directly impact market share and profitability. Traditional SC models often assume continuous pricing for mathematical convenience, overlooking the practical reality of discrete price increments driven by currency constraints. Additionally, customer behavior, influenced by loyalty and strategic considerations, plays a significant role in purchasing decisions. To address these gaps, this study examines a SC model involvin…