Tootfinder

Today advocacy groups active in the US and Canada are launching a new “Charmin Wipes Out Bears” and “Charmin Wipes Out Forests” online advertising campaign alerting consumers that the US-based company Procter & Gamble is destroying Canada’s boreal forests to make toilet paper. Campaign videos and social media posts feature a crying bear dispossessed of its habitat, a poop emoji narrating footage of the destruction of Canada’s boreal forests, and a talking butt repeating Charmin’s claim …

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To bears, it’s home. To Charmin, it’s toilet paper. https://charminwipesoutbears.org/wp-content/uploads/2026/08/beartears_1920x1080_prores-720p.mp4 Charmin toilet paper wipes out forests and destroys bird, bear, and caribou habitat Despite sustainability claims, P&G is using hundred-year-old trees in Canada’s boreal forest to produce their toilet paper and paper towels. You can make a difference: don’t buy Charmin (or Bounty!) Choose brands […]