Tootfinder

A survey of 16K creators in eight countries: 86% use creative GenAI tools, 60% use multiple, 48% use them for ideation, and 52% for creating video and more (Adobe Newsroom)
https://news.adobe.com/news/2025/10/adobe-max-2025-creators-survey

Inaugural Adobe Creators' Toolkit Report: 86 Percent of Global Creators Use Creative Generative AI, See it Boosting Creator Economy
Adobe’s Creators’ Toolkit Report reveals how 16,000 global creators are using generative and agentic AI to shape the future of creative work.

Kim Munro has written a short report on the screenwriting & filmmaking event I was just at in Adelaide! It gives you a glimpse of the experience and what I spoke about. 🙂
Report for The International Journal of Creative Media Research: https://ijcmr.online/2/announcement/view/6

#TIL we were supposed to shout at AI.
https://www.robert-glaser.de/prompts-as-programs-in-gpt-5/

The End of Shouting: Prompts as Programs in GPT-5
Why does a prompt that works brilliantly with Claude suddenly break on GPT-5? And since when do we have to write prompts like rule-based programs? How do we enforce “creativity” when Marketing pushes for it? The answer is a fundamental paradigm shift: GPT-5 with reasoning (GPT-5 Thinking) follows instructions with

Vegetarian Society Reports ‘Significant Rise’ In Brands Adopting Plant-Based Certification https://plantbasednews.org/lifestyle/food/vegetarian-society-rise-plant-based-certification/

Vegetarian Society Reports 'Significant Rise' In Brands Adopting Plant-Based Certification
The UK’s Vegetarian Society has reported seeing a “significant rise” in the number of brands adopting its plant-based certification label

The thing is, the headline might be correct — but we can’t trust it because of whose holding the paper’s leash. Their credibility is going to be suspect even if their reporting is flawless.
https://mastodon.social/@PeteTucker/115437149699884837

YouTube's creative ecosystem added over €7B to the EU's GDP in 2024 and supported 200K full-time equivalent jobs, according to advising firm Oxford Economics (David Wheeldon/YouTube Official Blog)
https://blog.youtube/inside-youtube/2025-youtube-europe-impact-…

New report explores YouTube's growing impact in Europe
YouTube’s creative ecosystem added over €7B to the EU’s GDP in 2024, while supporting over 200,000 jobs.

Not that the New York Times has much credibility left, but here’s another one for their long list of fails:
Epstein Gave NY Times Journalist Tips About Trump. Why Did They Never Get Reported?
By Noah Hurowitz
Exchanges about Trump between a reporter and Epstein raise questions about what the New York Times knew and when.

Epstein Gave NY Times Journalist Tips About Trump. Why Did They Never Get Reported?
Exchanges about Trump between reporter Landon Thomas Jr. and Jeffrey Epstein raise questions about what the New York Times knew and when.

YouTube's creative ecosystem added over €7B to the EU's GDP in 2024 and supported 200K full-time equivalent jobs, according to advising firm Oxford Economics (David Wheeldon/YouTube Official Blog)
https://blog.youtube/inside-youtube/2025-youtube-europe-impact-…

New report explores YouTube's growing impact in Europe
YouTube’s creative ecosystem added over €7B to the EU’s GDP in 2024, while supporting over 200,000 jobs.

BBC Studios appoints Alice Taylor, who previously led Disney's StudioLAB, as the head of its new AI Creative Lab to ensure "ethical, editorially sound" output (Lily Ford/The Hollywood Reporter)
https://www.hollywoodreporter.com/news/gen

BBC Studios Names Alice Taylor Chief of New AI Creative Lab
At a time when fear is heightened around AI's impact on the industry, Taylor will ensure the BBC AI Creative Lab's output is "innovative, ethical, editorially sound and technically robust."