Tootfinder

UXR Point of View on Product Feature Prioritization Prior To Multi-Million Engineering Commitments
Jonas Lau, Annie Tran
https://arxiv.org/abs/2506.15294 h…

UXR Point of View on Product Feature Prioritization Prior To Multi-Million Engineering Commitments
This paper discusses a popular UX research activity, feature prioritization, using the User Experience Research Point of View (UXR PoV) Playbook framework. We describe an application of multinomial logistic regression, frequently marketed as MaxDiff, for prioritizing product features in consumer product development. It addresses challenges of traditional surveying techniques. We propose a solution using MaxDiff to generate a reliable preference list with a reasonable sample size. We also adapt …