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@nemobis@mamot.fr
2025-08-22 15:15:40

I randomly bought this book in a quirky bookshop in Copenhagen for the sole reason that it said all the wrong things right on the cover.
(Sales: the single most important profession. NLP™: not natural language processing but neuro-linguistic programming. Meta: the Meta Model™ and Meta Publications™.)
I just started reading it and boy oh boy, I was not disappointed. It's outrageously hilarious.
"Persuasion engineering".

"For many years now, the single most important professionals in the world have been ignored by our educational institutions: Sales"
"While it may seem that some of the sentence structures in this book read as grammatically incorrect, they are written for a purpose"
«"Some of them really work hard. They can’t afford these cars. But every time one of them buys one, I smile because I know they are going to be the most motivated they can be just to keep up with the payments. I like my sales people to be a little hungry. There’s nothing better to keep them moving.” And so, he considers them to be self motivated. Anytime one of them starts to slack off a little, he asks them how the new car is. What you do is you induce a wanton buying state and show them the …

Persuasion engineering by Richard Bandler | Open Library
Persuasion engineering by Richard Bandler, unknown edition,