2026-04-13 13:48:41
Everyone is prototyping (sometimes, instead of doing their actual jobs). But the amount of insights has not increased.
A prototype is a research tool. These prototypes just getting shopped around as demos to stakeholders. When they are used for research, it is only as a tool of confirmation bias.
And if the prototype didn't change any decisions, then it doesn't matter how fast you made it. It was waste.






























































