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2025-05-30 09:54:57

This https://arxiv.org/abs/2505.19164 has been replaced.
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BroadGen: A Framework for Generating Effective and Efficient Advertiser Broad Match Keyphrase Recommendations
In the domain of sponsored search advertising, the focus of Keyphrase recommendation has largely been on exact match types, which pose issues such as high management expenses, limited targeting scope, and evolving search query patterns. Alternatives like Broad match types can alleviate certain drawbacks of exact matches but present challenges like poor targeting accuracy and minimal supervisory signals owing to limited advertiser usage. This research defines the criteria for an ideal broad matc…