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“Spotify’s intent seems clear”: US senators call for FTC probe into Spotify’s subscription bundles – here’s why https://musictech.com/news/music/spotify-ftc-probe-bundling/?utm_source=dlv…

“Spotify's intent seems clear”: US senators call for FTC probe into Spotify’s subscription bundles – here's why
Two US senators are calling on the Federal Trade Commission (FTC) to launch an investigation into Spotify over claims that it has forced Premium subscribers into higher-priced “bundled subscriptions” without their knowledge or consent.

Bango: subscription providers are reducing their reliance on direct acquisition strategies like social media ads due to rising costs and diminishing returns (Daniel Frankel/StreamTV Insider)
https://www.streamtvinsider.com/advertisin…

Bango: Subscription providers turn to bundling as direct acquisition marketing falters
Marketers of subscription services including those themed around streaming video and music are cutting back on once reliable direct acquisition strategies, including display and social media advert | A new Bango study concludes that subscription service providers are cutting back on once reliable direct acquisition strategies, including display and social media advertising, for customer growth and are turning to indirect marketing mechanisms like bundling.