Snapchat launches the Winter Village, a shoppable AR experience that includes Chopard, Lancome, and Boss virtual shops, available through December 31 (Jessica Hammers/Marketing Dive)https://www.marketingdive.com/news/boss-lancome-op…
Boss, Lancôme open virtual boutiques with Snapchat’s shoppable ARChopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the in-person shopping experience.