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@Techmeme@techhub.social
2026-04-17 16:55:52

Ad buyers say ad rates for ChatGPT are falling from $60 CPM to as low as $25 and the minimum spend to advertise is down to $50K from $250K at launch (Krystal Scanlon/Digiday)
digiday.com/marketing/everythi

‘Everything is coming down’: ChatGPT ads are getting cheaper
While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.

@Mediagazer@mstdn.social
2026-04-17 14:30:50

Ad buyers say ad rates for ChatGPT are falling from $60 CPM to as low as $25 and the minimum spend to advertise is down to $50K from $250K at launch (Krystal Scanlon/Digiday)
digiday.com/marketing/everythi

‘Everything is coming down’: ChatGPT ads are getting cheaper
While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.

@Techmeme@techhub.social
2026-01-26 14:30:49

Source: OpenAI targets ~$60 per 1,000 views for ChatGPT ads, on par with live NFL broadcasts and above Meta's sub-$20 CPM, while offering little conversion data (The Information)
theinformation.com/articles/op

OpenAI Seeks Premium Prices in Early Ads Push
In its initial rollout of ads, OpenAI is charging prices that rival those for coveted video programs like the NFL, and well above what rivals such as Meta Platforms’ social media apps charge. But unlike Meta or Google, OpenAI won’t be providing detailed information about the query responses ...

@Mediagazer@mstdn.social
2026-01-26 14:20:40

Source: OpenAI targets ~$60 per 1,000 views for ChatGPT ads, on par with live NFL broadcasts and above Meta's sub-$20 CPM, while offering little conversion data (The Information)
theinformation.com/articles/op

OpenAI Seeks Premium Prices in Early Ads Push
In its initial rollout of ads, OpenAI is charging prices that rival those for coveted video programs like the NFL, and well above what rivals such as Meta Platforms’ social media apps charge. But unlike Meta or Google, OpenAI won’t be providing detailed information about the query responses ...