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The Impact of Generative AI on Social Media: An Experimental Study
Anders Giovanni M{\o}ller, Daniel M. Romero, David Jurgens, Luca Maria Aiello
https://arxiv.org/abs/2506.14295

The Impact of Generative AI on Social Media: An Experimental Study
Generative Artificial Intelligence (AI) tools are increasingly deployed across social media platforms, yet their implications for user behavior and experience remain understudied, particularly regarding two critical dimensions: (1) how AI tools affect the behaviors of content producers in a social media context, and (2) how content generated with AI assistance is perceived by users. To fill this gap, we conduct a controlled experiment with a representative sample of 680 U.S. participants in a r…