Tootfinder

If it looks dumb, it works, and if it looks awesome, it works twice as hard.
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Belief Alignment vs Opinion Leadership: Understanding Cross-linguistic Digital Activism in K-pop and BLM Communities
Yuheun Kim, Joshua Introne
https://arxiv.org/abs/2507.16046

Belief Alignment vs Opinion Leadership: Understanding Cross-linguistic Digital Activism in K-pop and BLM Communities
The internet has transformed activism, giving rise to more organic, diverse, and dynamic social movements that transcend geo-political boundaries. Despite extensive research on the role of social media and the internet in cross-cultural activism, the fundamental motivations driving these global movements remain poorly understood. This study examines two plausible explanations for cross-cultural activism: first, that it is driven by influential online opinion leaders, and second, that it results…