2026-02-26 14:55:59
Designers trying to fight PMs for "ownership" of decision-making find that they do less and less actual design.
Meanwhile, this model of vertical, touchpoint-based ownership is ALSO a poor fit for making a good user experience, because the experience cuts across multiple areas of ownership. Fighting over the obvious decisions leaves gaps and seams that make the experience a poor one.
Instead, designers should embrace another form of influence that fits our work better.

