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Adversarial Social Influence: Modeling Persuasion in Contested Social Networks
Renukanandan Tumu, Cristian Ioan Vasile, Victor Preciado, Rahul Mangharam
https://arxiv.org/abs/2510.01481

Adversarial Social Influence: Modeling Persuasion in Contested Social Networks
We present the Social Influence Game (SIG), a framework for modeling adversarial persuasion in social networks with an arbitrary number of competing players. Our goal is to provide a tractable and interpretable model of contested influence that scales to large systems while capturing the structural leverage points of networks. Each player allocates influence from a fixed budget to steer opinions that evolve under DeGroot dynamics, and we prove that the resulting optimization problem is a differ…