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Amazon Web Services announces AWS RTB Fabric, a real-time bidding service for ad buyers and sellers, aiming to cut integration hours between ad tech partners (Seb Joseph/Digiday)https://digiday.com/marketing/amazons-next-frontier-in-ad…
Amazon’s next frontier in advertising: the cloud infrastructure it runs onThe ad dollars are nice but the real prize for Amazon is the infrastructure itself -- the rails on which the entire system runs.
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