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Internal memo: Xbox hires game industry analyst Matthew Ball as chief strategy officer, and names Scott Van Vliet, who led Azure AI infrastructure, as Xbox CTO (Tom Warren/The Verge)

Xbox hires game industry analyst Matthew Ball to lead strategy
The second major Xbox leadership changes this month.

Q&A with Xbox Chief Strategy Officer Matthew Ball about returning to console-exclusive releases, how using in-game ads could offset development costs, and more (Christopher Dring/The Game Business)
https://www.thegamebusiness.com/p/the-big-matthew-ball-interview-the

Xbox chief strategy officer Matthew Ball said Game Pass lost "millions" of subscribers in the months following a 50% price hike announced in October 2025 (Eddie Makuch/GameSpot)
https://www.gamespot.com/articles/is-xbox-fixable/

Is Xbox Fixable?
At Summer Game Fest today, Xbox’s new chief strategy officer Matthew Ball spoke about some of the company’s big moves recently, including its strategy on exclusives and what’s next for the company in the hardware space with Project Helix. He made these comments at The Game Business Live. “Reliable pipeline” of exclusives On the subject...