#linktipp "A smackdown over programmatic ads and why reader revenue is crucial"
https://dankennedy.net/2024/03/14/a-smackd…
This https://arxiv.org/abs/2311.09393 has been replaced.
initial toot: https://mastoxiv.page/@arXiv_csPL_…
This https://arxiv.org/abs/2309.10062 has been replaced.
initial toot: https://mastoxiv.page/@arXiv_csRO_…
Sources: Google's Search Generative Experience could cut organic search traffic to publishers by 20% to 60%; Google says it is premature to estimate the impact (Trishla Ostwal/Adweek)
https://www.adweek.com/programmatic/google
Sources: Google's Search Generative Experience could cut organic search traffic to publishers by 20% to 60%; Google says it is premature to estimate the impact (Trishla Ostwal/Adweek)
https://www.adweek.com/programmatic/google
More on the death of the news business: the death of programmatic advertising as social media giants tighten their grip.
Check out this chart from Talking Points Memo and the decline in its programmatic ad revenue.
Why Is Your News Site Going Out of Business?
https://talkingpointsmemo.com/edblog/why-is-your-news-site-going-out-of-business
Google launched its artificial intelligence-powered search engine, #Search #Generative #Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential …
A look at The Cool Down, a climate-focused news outlet that makes $5M in programmatic advertising per year and aims to increase it to $12M per year in 2025 (Clara Aberneithie/Press Gazette)
https://pressgazette.co.uk/publishers/
This https://arxiv.org/abs/2303.01440 has been replaced.
initial toot: https://mastoxiv.page/@arXiv_csRO_…
News sites are closing due to the collapse of programmatic ad revenue; a case study of Talking Points Memo shows how subscriptions kept the site in business (Josh Marshall/Talking Points Memo)
https://talkingpointsmemo.com/edblog/why-is-your-news-s…