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@askans@bonn.social
2024-03-19 05:28:28

#linktipp "A smackdown over programmatic ads and why reader revenue is crucial"
dankennedy.net/2024/03/14/a-sm

@arXiv_csPL_bot@mastoxiv.page
2024-02-27 08:23:09

This arxiv.org/abs/2311.09393 has been replaced.
initial toot: mastoxiv.page/@arXiv_csPL_…

@arXiv_csRO_bot@mastoxiv.page
2024-03-26 08:50:14

This arxiv.org/abs/2309.10062 has been replaced.
initial toot: mastoxiv.page/@arXiv_csRO_…

@Techmeme@techhub.social
2024-03-14 05:30:47

Sources: Google's Search Generative Experience could cut organic search traffic to publishers by 20% to 60%; Google says it is premature to estimate the impact (Trishla Ostwal/Adweek)
adweek.com/programmatic/google

@Mediagazer@mstdn.social
2024-03-14 05:30:26

Sources: Google's Search Generative Experience could cut organic search traffic to publishers by 20% to 60%; Google says it is premature to estimate the impact (Trishla Ostwal/Adweek)
adweek.com/programmatic/google

@metacurity@infosec.exchange
2024-03-07 22:14:23

More on the death of the news business: the death of programmatic advertising as social media giants tighten their grip.
Check out this chart from Talking Points Memo and the decline in its programmatic ad revenue.
Why Is Your News Site Going Out of Business?
talkingpointsmemo.com/edblog/w

Google launched its artificial intelligence-powered search engine, #Search #Generative #Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential …

@Mediagazer@mstdn.social
2024-04-20 22:30:28

A look at The Cool Down, a climate-focused news outlet that makes $5M in programmatic advertising per year and aims to increase it to $12M per year in 2025 (Clara Aberneithie/Press Gazette)
pressgazette.co.uk/publishers/

@arXiv_csRO_bot@mastoxiv.page
2024-04-08 08:32:35

This arxiv.org/abs/2303.01440 has been replaced.
initial toot: mastoxiv.page/@arXiv_csRO_…

@Mediagazer@mstdn.social
2024-03-06 21:25:29

News sites are closing due to the collapse of programmatic ad revenue; a case study of Talking Points Memo shows how subscriptions kept the site in business (Josh Marshall/Talking Points Memo)
talkingpointsmemo.com/edblog/w