2024-03-28 19:12:39
Retailers are selling digital ads for third parties more than ever before. It's now a $50 billion industry.
"Amazon dominates #retail media, taking in about three-quarters of all ad dollars. 'Advertising has a [profit] margin of something like 30 to 40%, so at least 10 times as much as they earn on the products they sell'"
It's likely that