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🟢 Was ist eigentlich #Greenwashing? Eine neue Übersichtsstudie hat 646 Definitionen ausgewertet.
Greenwashing bedeutet, dass Unternehmen sich „grüner“ darstellen, als sie wirklich sind – oft durch vage, irrelevante oder selektive Infos.
Das „Need for Balance“-Modell beschreibt auch das Gegenteil –

What is greenwashing- a scoping review of greenwashing definitions and development of the need-for- balance model - Journal of Sustainable Business
As organizations are under increasing pressure to demonstrate environmental responsibility, concerns about greenwashing have grown considerably. Despite its significance, there is no consensus on its definition, which complicates both research and mitigation efforts. To address this gap, we conducted a scoping review of 332 articles published across 174 journals, analyzing 646 definitions of greenwashing. While terminology varies, common themes emerge, and two main types of definitions can be d…

"Greenwashing, illegality and false claims: 13 climate litigation wins in 2025"
#Greenwashing #Climate #ClimateChange

"Look Out for These 8 Big Ag Greenwashing Terms at COP30"
#COP30 #ClimateSummit #Greenwashing

Look Out for These 8 Big Ag Greenwashing Terms at This Year’s Climate Summit
Food and farming companies at COP30 in Brazil will claim agriculture is the solution to climate change — even though food systems drive a third of global warming.

"Will your clothes need a passport? EU targets fashion’s greenwashing with new rules"
#EU #EuropeanUnion #Greenwashing

Will your clothes need a passport? EU targets fashion’s greenwashing with new rules | The Optimist Daily
Clothes entering the EU may soon require digital passports to prove sustainability claims, targeting greenwashing and improving supply chain transparency.

"‘Greenwashing’ Lacoste, Nike and Superdry adverts banned in the UK"
#UK #UnitedKingdom #Greenwashing