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@digitalnaiv@mastodon.social
2024-03-04 08:51:03

Die never-ending Story: Marketing übergibt hochqualifizierte Leads an Sales. Antwort von Sales ….
Marketing Handoff to Sales cartoon - Marketoonist | Tom Fishburne https://marketoonist.com/2024/02/marketing-handoff-to-sales.html

Marketing Handoff to Sales cartoon - Marketoonist | Tom Fishburne
The quality of marketing leads is an age-old sales gripe, captured best by Glengarry Glen Ross, the classic 1984 David Mamet play turned 1992 movie. Salesman Shelley Levene is constantly complaining that the leads are “weak”, and the focus of the plot is the question of who stole the golden “Glengarry” leads. In B2B marketing,