Oreo-maker Mondelez plans to use a generative AI tool in which it has invested $40M to cut marketing campaign costs by 30%-50% (Jessica DiNapoli/Reuters)
https://www.reuters.com/business/media-telecom/oreo-maker-…
Oreo maker Mondelez has spent $40M on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50% (Jessica DiNapoli/Reuters)
https://www.reuters.com/business/media-tel