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🎯 Induction of social contagion for diverse outcomes in structured experiments in isolated villages
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🪞 People perceive parasocial relationships to be effective at fulfilling emotional needs
#socialscience

People perceive parasocial relationships to be effective at fulfilling emotional needs - Scientific Reports
People regularly form one-sided, “parasocial” relationships (PSRs) with targets incapable of returning the sentiment. Past work has shown that people engage with PSRs to support complex psychological needs (e.g., feeling less lonely after watching a favorite movie). However, we do not know how people rate these relationships relative to traditional two-sided relationships in terms of their effectiveness in supporting psychological needs. The current research (Ntotal = 3085) examined how…