
Universal behavior in a generalized model of contagion
Models of contagion arise broadly both in the biological and social sciences, with applications ranging from the transmission of infectious diseases to the diffusion of innovations and the spread of cultural fads. In this Letter, we introduce a general model of contagion which, by explicitly incorporating memory of past exposures to, for example, an infectious agent, rumor, or new product, includes the main features of existing contagion models and interpolates between them. We obtain exact sol…