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Central Bank Communication with Public: Bank of England and Twitter (X)
Fatih Kansoy, Joel Mundy
https://arxiv.org/abs/2506.02559 https://

Central Bank Communication with Public: Bank of England and Twitter (X)
Central banks increasingly use social media to communicate beyond financial markets, yet evidence on public engagement effectiveness remains limited. Despite 113 central banks joining Twitter between 2008 and 2018, we lack understanding of what drives audience interaction with their content. To examine engagement determinants, we analyzed 3.13 million tweets mentioning the Bank of England from 2007 to 2022, including 9,810 official posts. We investigate posting patterns, measure engagement elas…