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RefAdGen: High-Fidelity Advertising Image Generation
Yiyun Chen, Weikai Yang
https://arxiv.org/abs/2508.11695 https://arxiv.org/pdf/2508.11695

RefAdGen: High-Fidelity Advertising Image Generation
The rapid advancement of Artificial Intelligence Generated Content (AIGC) techniques has unlocked opportunities in generating diverse and compelling advertising images based on referenced product images and textual scene descriptions. This capability substantially reduces human labor and production costs in traditional marketing workflows. However, existing AIGC techniques either demand extensive fine-tuning for each referenced image to achieve high fidelity, or they struggle to maintain fideli…