Tootfinder

Fifth Generation IMC: Expanding the scope to Profit, People, and the Planet
Stewart Pearson, Edward Malthouse
https://arxiv.org/abs/2404.04740 https://

Fifth Generation IMC: Expanding the scope to Profit, People, and the Planet
This editorial outlines an expanded scope for the next (fifth) generation of integrated marketing communication. It identifies key market forces that gave rise to this evolution and describes a trajectory of where Integrated Marketing Communication (IMC) has been and where it is going. The central shift is moving from primarily focusing on one stakeholder to multiple ones, including people (employees and society), the planet (environment), and profits. It identifies examples from industry that …

What? You mean the market doesn't provide affordable housing? Is it possible that the profit opportunity just isn't there?
https://www.theguardian.com/society/2024/feb/16/construction-affordable-homes-londo…

What? You mean the market doesn't provide affordable housing? Is it possible that the profit opportunity just isn't there?
https://www.theguardian.com/society/2024/feb/16/construction-affordable-homes-londo…

Alarming news! Market research shows that the majority of humans are not actually our paying customers! And because we Create Value for all of society, they are able to indirectly gain benefit from our Products and Services without paying us anything.
This is legally theft and we are suing the UN for the world's entire supply of money in damages.

Balancing the Norwegian regulated power market anno 2016 to 2022
P{\aa}l Forr Austnes, Signe Riemer-S{\o}rensen, David Andreas Bordvik, Christian Andre Andresen
https://arxiv.org/abs/2402.09134

Balancing the Norwegian regulated power market anno 2016 to 2022
The balancing market for power is designed to account for the difference between predicted supply/demand of electricity and the realised supply/demand. However, increased electrification of society changes the consumption patterns, and increased production from renewable sources leads to larger un-predicted fluctuations in production, both effects potentially leading to increased balancing. We analyse public market data for the balancing market (manual Frequency Restoration Reserve) for Norway …

Alarming news! Market research shows that the majority of humans are not actually our paying customers! And because we Create Value for all of society, they are able to indirectly gain benefit from our Products and Services without paying us anything.
This is legally theft and we are suing the UN for the world's entire supply of money in damages.