Tootfinder

Girlhood Feminism as Soft Resistance: Affective Counterpublics and Algorithmic Negotiation on RedNote
Meng Liang, Xiaoyue Zhang, Linqi Ye
https://arxiv.org/abs/2507.07059

Girlhood Feminism as Soft Resistance: Affective Counterpublics and Algorithmic Negotiation on RedNote
This article explores how Chinese female users tactically mobilise platform features and hashtag practices to construct vernacular forms and an exclusive space of feminist resistance under algorithmic and cultural constraints. Focusing on the reappropriation of the hashtag Baby Supplementary Food (BSF), a female-dominated lifestyle app with over 300 million users, we analyse how users create a female-centered counterpublic through self-infantilisation, algorithmic play, and aesthetic withdrawal…

The New European rebrands as The New World, expands its coverage, and moves to a magazine format; the title made £2.6M in 2024 revenue and had 35K subscribers (Daniel Thomas/Financial Times)
https://www.ft.com/content/a9b5d243-d905-42c4-b62c-1f640175005a…

‘Remainer’ paper New European rebrands to push beyond Brexit roots
Title formed after 2016 UK vote is relaunching as The New World to reflect coverage of global politics and culture

Sources: JPMorgan aims to let clients use some crypto-linked assets as collateral for loans in the coming weeks, starting with BlackRock's iShares Bitcoin Trust (Bloomberg)
https://www.bloomberg.com/news/articles/20

Major US brands like Bud Light have shifted advertising strategies away from DEI themes, sources say due to fears of a Trump administration backlash (Financial Times)
https://www.ft.com/content/88949dbf-7be3-47ed-a6e2-48064bd3fa26

How the culture war is remaking advertising
Brands are diluting or scrapping campaigns with social purpose as the movement against DEI intensifies