2026-07-28 08:10:38
eMarketer: ~45% of US influencer marketing spend will go to those with <20K followers in 2026, up from 19.5% in 2021; 19.9% will go to those with <5K followers (Katie Deighton/Wall Street Journal)
https://www.wsj.com/cmo-today/the-latest-d…








