There is a conversation to be had here about "comprehensibility." Big tech understands money. Huge capitalist organizations have spent years adapting to markets that dominate everything. They have learned how to ruthlessly destroy competition. They have learned how to take the massive amounts of money they can siphon from society and use it to manipulate political systems. They bent the world to their will, until there was nothing to stop them from destroying it.
But here we are, our lives now threatened by their continued existence. At a certain point, it doesn't matter how much money they can pay you if your house will burn down, your water will dry up, your food won't grow, and your children will cook. At a certain point, free isn't cheap enough to make their continued extraction of our data worth it.
At a certain point we need to do things that are *incomprehensible* to those still operating within capitalism and the captured political systems.