
2025-06-30 13:40:04
Nicht die Erste Studie mit dem Ergebnis: Auch Kund*innen parsen "KI"-integration als Signal für niedere Qualität
(Original title: Marketing: Werbung mit KI im Text schreckt Kunden ab)
https://www.golem.de/news/marketing-werbun
Nicht die Erste Studie mit dem Ergebnis: Auch Kund*innen parsen "KI"-integration als Signal für niedere Qualität
(Original title: Marketing: Werbung mit KI im Text schreckt Kunden ab)
https://www.golem.de/news/marketing-werbun
Some LGBTQ creators are seeing their brand partnership revenue for June's Pride Month dwindle in 2025, as advertisers pull back on their Pride marketing spend (Alexander Lee/Digiday)
https://digiday.com/media/pride-but-no-budget-lgbtq-creato…
Your Future In Sales & Marketing
Great Australian Pods Podcast Directory: #GreatAusPods
»Marketing – Werbung mit KI im Text schreckt Kunden ab:
Wer mit künstlicher Intelligenz wirbt, verkauft schlechter - Forscher belegen, dass die Erwähnung abschreckt – besonders bei teuren Produkten.«
Ihr seid nun auch alle total überrascht?! Nö natürlich nicht, da die Emotionen der Kund*innen fast schon vorhersagbar war ¯\_(ツ)_/¯
🤖
Sources: Intel is considering ending marketing of its 18A process to new clients and writing off investments, focusing instead on 14A to compete with TSMC (Reuters)
https://www.reuters.com/business/retail-co
So Builder . ai Mechanical Turked things and Microsoft (and others) were none the wiser.
Due diligence: boring stuff that when you skip it with catch up with you fast.
“Builder . ai’s platform relied on around 700 engineers based in India who manually wrote code based on customer requests. Despite the company marketing it as AI-generated, most of the work was done by humans behind the scenes.”
Ich war gerade auf LinkedIn und las einen Beitrag über das #CocaColaGreenwashing - spannend, wie sie sich im Marketing als innovativ in Sachen Plastikmüll zeigen. Alle paar Jahre mit einem temporären Miniumfang für ganz ganz viel Reichweite.
Der erste und in der Vorschau einzige Kommentar drunter, der mir in der Vorschau angezeigt wurde, war der von Dr. Chris DeArmitt einem Merc…
Enspurt beim #SEO Contest von #Agenturtipp. Ich würde natürlich schon gern gewinnen. Aktuell liegt meine (etwas hässliche) Seite auf Platz 1!
Wer mal einen Blick auf den #Keywordkönig wagen wi…
Ein sehr positiver Bericht zu meinem ehemaligen Arbeitgeber #IBM im Handelsbaltt (€): Das überraschende Comeback von IBM
"... Ballast wird abgeworfen. ... Dazu gehören auch harte, umstrittene Entscheidungen, wie etwa jene, Marketing- oder Software-Spezialisten durch KI zu ersetzen. Mehr als 9000 Stellen streicht IBM allein im laufenden Jahr."
Als ehemaliger
Intel lagert Marketing an KI von Accenture aus
Die Kündigungen gehen weiter: Als Nächstes will Intel große Teile seines Marketings an KI-Tools von Accenture outsourcen.
https://www.he…
»Vorwurf – Hinter KI-Chatbot steckten in Wirklichkeit 700 indische Programmierer:
KI-Chatbot Natasha sollte Kunden im Baukastenprinzip mobile Apps entwickeln. Medienberichte werfen die Frage auf - Steckten in Wirklichkeit 700 Inder dahinter?«
Überrascht dies wem und wenn ja weshalb? Dies musste doch mal öffentlich werden da KI-Marketing eh belügend ist mMn. Für deren Training werden Menschen seit jeher ausgenommen.
🙄
Ach sehr schön, das @… streamt die Veranstaltung heute abend mit @… zum Buch "The AI Con" von ihr und @…
Natururlaub....hier die neuesten Trends von durchgeknallten Touristikern. 😅
https://www.sueddeutsche.de/reise/urlaubstrends-deutschland-staycation-coolcation-naturlaub-li.3248223
Here’s the real actual definition of “artificial intelligence,” the true technical meaning in research and engineering circles when it’s not being used as marketing hype.
Artificial intelligence is anything that
1. humans are generally good at, and
2. computers were recently bad at.
That’s it. That’s all it means. You’ll hear people refine it and dress it up, but that’s the heart of the definition. (Check Wikipedia!)
3/
HyperFusion: Hierarchical Multimodal Ensemble Learning for Social Media Popularity Prediction
Liliang Ye (Huazhong University of Science and Technology, Wuhan, China), Yunyao Zhang (Huazhong University of Science and Technology, Wuhan, China), Yafeng Wu (Huazhong University of Science and Technology, Wuhan, China), Yi-Ping Phoebe Chen (La Trobe University, Melbourne, Australia), Junqing Yu (Huazhong University of Science and Technology, Wuhan, China), Wei Yang (Huazhong University of S…
SERP Interference Network and Its Applications in Search Advertising
Purak Jain, Sandeep Appala
https://arxiv.org/abs/2506.21598 https://
Grad so nebenbei mitbekommen. Google versteckt seine Tracking endpunkte jetzt noch effizienter hinter den Webseiten. Dank direkter Integration mit Cloudflare .... und Cloudflare zu blocken dürfte dann wohl doch problematisch sein.
https://www.p3.marketing/insights/was-ist-
Great list of boxes to tick to get marketing support for your game from Nintendo, PlayStation, and Xbox (featured on first party channels):
https://piratepr.com/treasure-trove/how-to-get-marketing-support-for-your-g…
Here's an example of a company trying to destroy a product that it only recently acquired.
VMware, the company, was acquired by Broadcom.
VMware products have always been a pain-in-the-ass to operate, partially because of a marketing brain-crash that named everything "vsphere" this and "vsphere" that.
We used only the once free Esxi hypervisor, but we needed several, also at the time free, "vsphere" pieces to manage it.
But Broadcom p…
"IFLA PressReader International [Library] Marketing Award Winners 2025" – mit #catcontent! :)
https://www.ifla.org/news/ifla-pressreader
Zu Fuß ins Geschäft. Völlig verrückte marketing Ideen.
Intel lagert sein #Marketing fast komplett aus und setzt auf KI – angeblich, weil man zu langsam auf den Markt reagiert habe. Doch die eigentlichen Probleme lagen in der Entwicklung und im Management. Jetzt wird Marketing zum Sündenbock für jahrelange Versäumnisse.
Es freut mich, das mein Ruhestand naht. Bevor ich als
Here’s the real actual definition of “artificial intelligence,” the true technical meaning in research and engineering circles when it’s not being used as marketing hype.
Artificial intelligence is anything that
1. humans are generally good at, and
2. computers were recently bad at.
That’s it. That’s all it means. You’ll hear people refine it and dress it up, but that’s the heart of the definition. (Check Wikipedia!)
3/
Verbessert der Cost-Average-Effekt die #Rendite beim #Fondssparen?
Via @…
🌐
#Plex, stop! I only have so much popcorn to eat while I watch all these new changes play out🍿
https://lemmy.ml/post/30839839
Computational Studies in Influencer Marketing: A Systematic Literature Review
Haoyang Gui, Thales Bertaglia, Catalina Goanta, Gerasimos Spanakis
https://arxiv.org/abs/2506.14602
Bengaluru-based ShopOS, whose AI agents help automate content creation, marketing, and site management for e-commerce brands, raised $20M from 3State Ventures (Moneycontrol)
https://www.moneycontrol.com/n…
Among my very first memories of #StarWars was the marketing campaign of Episode III and the TV reruns of Episode IV 25 years ago.. it was a pleasure finally seeing this in a cinema with my friends.
Ad Spend Secrets: eCommerce Marketing Strategies
Great Australian Pods Podcast Directory: https://www.greataustralianpods.com/ad-spend-secrets-ecommerce-marketing-strategies/
The cognitive dissonance of AI marketing is funny to me. “It’s so simple a caveman could use it!” and “we have 5 day, 8 hour bootcamps to teach you to how to use AI tools”.
Experiential marketing strategy and tourism demand in the contribution of the positioning of the floating islands Los Uros, Puno
Guina Flores Montalico
https://arxiv.org/abs/2506.18937
Update on loftyassist, 58 total accounts, 9 yearly premium subscribers. I do feel like I hit a wall on sign ups and they have slowed down over the last few weeks.
Now I am fighting the temptation to work on "new" features or improve the existing ones. What I really need to do next is do another round of "marketing". Reddit with the latest features, work on SEO stuff, and work on a more "marketing" type features vs what I want to work on.
Receiving #GoogleAnalytics marketing mail will never cease to be hilarious.
@… das kann ich voll nachvollziehen... ich müsste eigentlich auch viel mehr Eigenwerbung machen für aquise und marketing.....
das is mir jedes mal unangenehm
De mogelijkheid bestaat dat Israël zichzelf van de kaart veegt | Trouw
https://www.trouw.nl/verdieping/de-mogelijkheid-bestaat-dat-israel-zichzelf-van-de-kaart-veegt~b1bfad11/
Waarschijnlijk een van de hoogst…
This https://arxiv.org/abs/2504.06212 has been replaced.
initial toot: https://mastoxiv.page/@arXiv_csLG_…
Calling diapers for men "Shields" is great marketing. Incontinence isn't your weakness--it's your enemy.
Meta launches generative AI tools in its Advantage suite for advertisers and agencies at Cannes, including to turn still images into videos and Virtual Try-On (Mark Mwachiro/Adweek)
https://www.adweek.com/brand-marketing/meta…
No, the Orioles' problem is not that Camden Yards doesn't have enough electronic cheerleading. https://www.thebaltimorebanner.com/sports/orioles-mlb/oriol…
On the a16z podcast, Bryan Kim said a16z backed Cluely because speed in marketing and building beats crafting a perfect "artisan" product due to AI competition (Marina Temkin/TechCrunch)
https://techcrunch.com/202…
It’s marketing that targets executives and investors who are eyeballs-deep in the cost-cutting cult, for whom all these labor market doom narratives are just pure crack.
“Hardly anyone is paying attention?!?” Bullshit. The executive class can’t shut up about this. They send all-company emails about it, with drool visibly running down their chins.
6/
Ach ne, das kann doch nicht sein… oder oder… oder doch?! Marketing #Propaganda ist ja nicht neu:
»Ist Reasoning ein #Marketing-Trick? Apple-Forscher zeigen gravierende Probleme von #KI-Modellen:
So You Want To Be A Copywriter With Bernadette Schwerdt
Great Australian Pods Podcast Directory: https://www.greataustralianpods.com/so-you-want-to-be-a-copywriter-with-bernadette-schwerdt/
Scalable Subset Selection in Linear Mixed Models
Ryan Thompson, Matt P. Wand, Joanna J. J. Wang
https://arxiv.org/abs/2506.20425 https://
I thought I'd email #KEXP about joining #Mastodon and the #Fediverse since it seems up their alley. I got a response saying they have forwarded the message to their marketing team, which is a start.…
Lucy has opinions about overlays that should feel familiar to just about everyone:
“Don’t use that accessibility overlay”
https://accessaces.com/dont-use-that-accessibility-overlay/
Definitely don’t use ones that collude with drive-by lawsuit attor…
Marketing ist alles.
«Das Gerät werde "stolz entworfen und hergestellt in den USA", behauptet die Trump-Organisation.
Das ist unwahrscheinlich, da es die entsprechende Infrastruktur in den USA nicht gibt. Präsidentensohn Eric Trump hat inzwischen eingeräumt, dass dieser Teil der Ankündigung nicht stimmt. "Eines Tages werden alle Handys in den Vereinigten Staaten von Amerika hergestellt werden können", sagte er.»
It’s marketing that targets executives and investors who are eyeballs-deep in the cost-cutting cult, for whom all these labor market doom narratives are just pure crack.
“Hardly anyone is paying attention?!?” Bullshit. The executive class can’t shut up about this. They send all-company emails about it, with drool visibly running down their chins.
6/
Like all university rankings, the QS World University Rankings are of questionable value. “In partnership with Elsevier” says it all, really…
But of course, they can be a marketing tool, and the metrics based on perceptions also tell a story. This also goes for their Sustainability rankings. So, while they don’t necessarily tell us about the actual “sustainability" of a university, they certainly tell us about how well they communicate about their efforts.
⇢
Like all university rankings, the QS World University Rankings are of questionable value. “In partnership with Elsevier” says it all, really…
But of course, they can be a marketing tool, and the metrics based on perceptions also tell a story. This also goes for their Sustainability rankings. So, while they don’t necessarily tell us about the actual “sustainability" of a university, they certainly tell us about how well they communicate about their efforts.
⇢
Like all university rankings, the QS World University Rankings are of questionable value. “In partnership with Elsevier” says it all, really…
But of course, they can be a marketing tool, and the metrics based on perceptions also tell a story. This also goes for their Sustainability rankings. So, while they don’t necessarily tell us about the actual “sustainability" of a university, they certainly tell us about how well they communicate about their efforts.
⇢
"Weil Ihre Erfahrung echt ist."
Ich habe den Fehler begangen, einen Online-Kauf positiv zu bewerten.
Gerade kam eine E-Mail des beteiligten Shop-Betreibers (nicht der Verkäufer!) mit obiger Einleitung. Ihr wärt vermutlich auch auf Grund dieser Einleitung hoch motiviert, die eigene Zeit mit einer (erneuten) Bewertung zu vergeuden? Die E-Mail besteht natürlich aus reinem HTML.
Einmal im Marketing und schon scheint denen das Hirn weggebrannt zu sein.
Fuck marketing. And the post is conveniently silent about the problem of a hundred tracking pixels on most commercial sites, but this is quite good:
https://www.jonoalderson.com/conjecture/javascript-broke-the-web-and-called-it-progress/
Le fédivers a été construit par des individus, pas par de riches entreprises.
Il n'a donc littéralement aucun budget pour le marketing.
Sa croissance a été longue et organique, grâce au bouche-Š-oreille.
Contribuons donc au bouche Š oreille…
https://videos.elenarossini.c…
Meta launches generative AI tools in its Advantage suite for advertisers and agencies at Cannes, including to turn still images into videos and Virtual Try-On (Mark Mwachiro/Adweek)
https://www.adweek.com/brand-marketing/meta…
Many people have this sense that the price of books is primarily linked to the cost of materials, manufacture, & distribution. But the majority of the cost of publishing books are in the labor leading up to the 1st copy: editorial & editorial production work, before any reproduction in whatever format. Addition labor happens later, for marketing. When you buy a book, you’re mainly paying for these kinds of labor.
From: @…
Today in terrible LinkedIn pitches:
"I would like to Promotion and marketing your podcast show at iTunes" 🤣
Bango: subscription providers are reducing their reliance on direct acquisition strategies like social media ads due to rising costs and diminishing returns (Daniel Frankel/StreamTV Insider)
https://www.streamtvinsider.com/advertisin…
Which Company Adjustment Matter? Insights from Uplift Modeling on Financial Health
Xinlin Wang, Mats Brorsson
https://arxiv.org/abs/2506.19049 https://
First full day of the Open Science Retreat #OSR25CH is in full swing. Had some wonderful conversations about Open Science, science outreach and marketing, and unconventional careers all in a single day.
And enjoying walks and views of course.
Very early in the commercial registrar era, some registrars priced domains in harmony with their costs: no teaser marketing, just discounts on buying multiple future years at once. Even after everyone stopped giving out-year discounts explicitly, the fact of inflation in upstream fees made it wise for legitimate domain holders to buy many years in advance.
I am close to wanting a return to the InterNIC model. DNS Marxism.
Ich frage die Studis ja jeweils, in welche Richtung sie mit ihrem Studium gehen wollen. Studentin heute:
„Ah, Sie studieren Medien und Kommunikation, haben Sie sich schon für etwas entschieden?“
„Ja, Motorsport“
Erwartet hatte ich OK, Journalismus oder Content Marketing 🙃
Wow. https://themarkup.org/pixel-hunt/2025/04/28/how-california-sent-residents-personal-health-data-to-linkedin My opinion of LinkedIn was already vanishingly low (one way to ensure I won't read something is to po…
Building a product as an engineer is quite annoying when it comes to marketing. It's a must do step. Every time I do an email announcing new features, reach out to users, or post information on reddit I nearly always either get a new subscriber, sometimes a premium one, and at the very least increase the exposure of my product. Yet it's so annoying to do :) My only solution for this right now is discipline and not allowing myself to write code until I do something on the marketing si…
Adaptive Supergeo Design: A Scalable Framework for Geographic Marketing Experiments
Charles Shaw
https://arxiv.org/abs/2506.20499 https://
So look, if you talk to me about the job threat from the things we currently call “AI,” well…
…if where you’re going with that is “The concentration of wealth is an existential crisis! Establish UBI! 99% marginal tax rate! Capital gains tax! Wealth tax! Abolish billionaires!” then yes, I’m •all• ears. My pitchfork is already sharpened.
But if where you’re going is “Get in on it now while you still can! Buy the AI vendors’ products! Drink radium for that youthful glow!” then…kthanksbye. I am not going to be a vector for your marketing propaganda, no matter how agitated you are.
/end
Das #Fairphone6 kommt am 25. Juni und setzt erneut auf #Reparierbarkeit und eine faire Produktion.
Der Preis ist geringer als beim Vorgänger, aber immer noch sehr teuer. Neu ist die zweiteilige Rückseite, die farblich kombinierbar ist und modulare Accessoires wie Lanyards oder Karte…
Puja Vohra, former EVP of marketing for Paramount , is joining Fox Corporation in the newly created role of chief marketing officer and EVP of ad sales (Brian Steinberg/Variety)
https://variety.com/2025/tv/news/puja-vohra-foix-cmo-advertising-sal…
The Shape of Consumer Behavior: A Symbolic and Topological Analysis of Time Series
Pola Bereta, Ioannis Diamantis
https://arxiv.org/abs/2506.19759 https://…
So look, if you talk to me about the job threat from the things we currently call “AI,” well…
…if where you’re going with that is “The concentration of wealth is an existential crisis! Establish UBI! 99% marginal tax rate! Capital gains tax! Wealth tax! Abolish billionaires!” then yes, I’m •all• ears. My pitchfork is already sharpened.
But if where you’re going is “Get in on it now while you still can! Buy the AI vendors’ products! Drink radium for that youthful glow!” then…kthanksbye. I am not going to be a vector for your marketing propaganda, no matter how agitated you are.
/end
»DeepSeek-Skandal – Spionagevorwürfe zeigen Datenweitergabe nach China:
Ein US-Beamter erhebt schwere Vorwürfe gegen den chinesischen KI-Anbieter DeepSeek. Das Unternehmen soll Nutzerdaten an Geheimdienste weiterleiten.«
Ist wer darüber erstaunt und wie ist dies in den U$A und wie geht mensch mit dem Marketing der Konkurrenz um?!
🤖
i really did not expect this amount of "marketing" or "streamer" scamers to contact me, when releasing my game on steam... even for such a small little game...
Apple sparks a backlash from iPhone owners after pushing a notification from the Apple Wallet app that promoted a Fandango deal for Apple's F1 movie (Sarah Perez/TechCrunch)
https://techcrunch.com/2025/06/24/iphone-customers-upset-…
Statista: the global influencer marketing industry is projected to grow 36% between 2024 and 2025, reaching $33B, as brands tighten overall ad budgets (Bloomberg)
https://www.bloomberg.com/news/articles/2025-06-14/i…
Statista expects the global influencer marketing industry to grow 36% between 2024 and 2025, reaching $33B, as brands tighten overall ad budgets (Bloomberg)
https://www.bloomberg.com/news/articles/2025-06-14/influen…
i really did not expect this amount of "marketing" or "streamer" scamers to contact me, when releasing my game on steam... even for such a small little game...
Apple sparks a backlash from iPhone owners after pushing a notification from the Apple Wallet app that promoted a Fandango deal for Apple's F1 movie (Sarah Perez/TechCrunch)
https://techcrunch.com/2025/06/24/iphone-customers-upset-…
Hypothesis Testing for Quantifying LLM-Human Misalignment in Multiple Choice Settings
Harbin Hong, Sebastian Caldas, Liu Leqi
https://arxiv.org/abs/2506.14997
Apropos of yet another conversation today, I’m a big fan of using automation in WCAG testing.
But I also know WCAG well enough to understand the limitations (and lies) the tools.
https://adrianroselli.com/2025/04/automated-wcag-testing-is-grrreat.htm…
Commure, which provides ambient AI, revenue cycle management, and workflow automation tools for healthcare providers, raised $200M from General Catalyst (Erin Brodwin/Axios)
https://www.axios.com/pro/health-tech-deals/2025/06/19/commure-…
Ich nehme an einem #SEO #Contest von #Agenturtipp teil. Wenn ihr mir helfen wollt, teilt gern diesen Beitrag zum Thema #KeywordKönig
A look at Nintendo's US marketing, from targeting young boys in the 1980s to avant-garde GameCube ads in 2001, as its Switch 2 ads focus on online communal play (New York Times)
https://www.nytimes.com/interactive/2025/06/04/arts/ninten…
»Android – Google erschwert die Entwicklung von Custom-ROMs;
Google erschwert die Entwicklung von Custom-ROMs wie Lineage für Pixel-Smartphones. Besonders die gehärtete Android-Version GrapheneOS trifft es.«
Ich kann dem nicht urteilen, ob nun @… Recht hat oder ein indirektes Marketing für sich betreibt? Deren Hauptentwickler wurde früher kriti…
Delays, reshoots, and inflation have driven up the budgets of this year's summer blockbusters, with Superman costing $400M when including marketing spends (Pamela McClintock/The Hollywood Reporter)
https://www.hollywoodreporter.co…
I see @… has a similar reaction about a study that says something we want to hear.
Re that second remark, “The *point* of AI is to make cognitive abilities irrelevant,” well, that’s the thing that’s up for debate right now. Making cognitive abilities (and thus labor, and people) irrelevant is very much the marketing pitch of the hype bubble. That pitch is about cost cutting, and about fear and intimidation — an intoxicating, investor-frothing mixture of fantasy and terror.
It’s not the only vision of AI, however.
https://hachyderm.io/@datarama/114693869134389025
»Gaokao – KI-Tools während Chinas wichtigster Prüfung abgeschaltet:
Chinas Technologiekonzerne haben ihre KI-Dienste während der diesjährigen Hochschulzulassungsprüfungsprüfungen eingeschränkt.«
Dürfen die in China nicht manipulieren oder pseudo kreativ sein oder ist dies sogar eine indirekte KI-Services Werbung??? Nun ja, für deren Marketing ist dies sicherlich nicht negatiev.
🤔
A spam marketing operation exploited some domains owned by NPR, Nvidia, Stanford, and the US CDC to host AI slop articles redirecting users to an SEO spam site (Samantha Cole/404 Media)
https://www.404media.co/spam-blogs-ai-slop-domains-wowlazy/
Landbase, whose GPT-4o-based AI tool automates outreach marketing, raised a $30M Series A co-led by Ashton Kutcher's Sound Ventures and Picus Capital (Julie Bort/TechCrunch)
https://techcrunch.com/2025/06/12/how-
Tel Aviv-based Tastewise, which uses gen AI to automate sales and marketing for food and beverage companies, raised a $50M Series B led by Telus Global Ventures (Ryan Barwick/Axios)
https://www.axios.com/pro/enterprise-software-de…
Some domains of Nvidia, Stanford, NPR, and the CDC were exploited to host AI spam blogs redirecting users to a spam marketing site (Samantha Cole/404 Media)
https://www.404media.co/spam-blogs-ai-slop-domains-wowlazy/
AMC signs a deal with Runway to use its AI tech to generate marketing images and pre-visualize unproduced shows, the first cable player to work with Runway (Steven Zeitchik/The Hollywood Reporter)
https://www.hollywoodreporter.com/business
AMC signs a deal with Runway to use its tech to generate marketing images and pre-visualize unproduced shows, the first cable player to work with Runway (Steven Zeitchik/The Hollywood Reporter)
https://www.hollywoodreporter.com/business