Tootfinder

Marketoonist: "Social-First Marketing" cartoon - So true https://marketoonist.beehiiv.com/p/marketoonist-social-first-marketing-cartoon

Dynamic Network-Based Two-Stage Time Series Forecasting for Affiliate Marketing
Zhe Wang, Yaming Yang, Ziyu Guan, Bin Tong, Rui Wang, Wei Zhao, Hongbo Deng
https://arxiv.org/abs/2510.11323

Dynamic Network-Based Two-Stage Time Series Forecasting for Affiliate Marketing
In recent years, affiliate marketing has emerged as a revenue-sharing strategy where merchants collaborate with promoters to promote their products. It not only increases product exposure but also allows promoters to earn a commission. This paper addresses the pivotal yet under-explored challenge in affiliate marketing: accurately assessing and predicting the contributions of promoters in product promotion. We design a novel metric for evaluating the indirect contributions of the promoter, call…

For all the marketing advice LinkedIn MBAs come up with, a surprising number of people forget one of the most basic steps: The Middle Schooler Test.
The process is simple:
1) Place a sample of your brochure, website, etc. in front of a recently calibrated 12-year-old boy.
2) If they start giggling uncontrollably, identify and correct the source of their amusement. Return to step 1.
3) If they aren't particularly amused, move on with the campaign.

faculty_hiring_us: Faculty hiring networks in the US (2022)
Networks of faculty hiring for all PhD-granting US universities over the decade 2011–2020. Each node is a PhD-granting institution, and a directed edge (i,j) indicates that a person received their PhD from node i and was tenure-track faculty at node j during time of collection (2011-2020). This dataset is divided into separate networks for all 107 fields, as well as aggregate networks for 8 domains, and an overall network for …

WPP and Google strike a $400M deal to embed Google's AI tools like Veo in WPP marketing and give WPP early access to Google's latest video and image models (Daniel Thomas/Financial Times)
https://www.ft.com/content/ccf5ea33-1398-4b9d-8bf6-a403f2f5493e
…

I think the term "post-AI" has so much power, are people using it much yet?
Just like postmodernism didn't reject everything about modernism, post-AI needn't throw out all AI.. But look beyond its dodgy ideals and hype to focus on other stuff.
We don't need AI institutes, AI art funding calls, AI panels etc, when AI is an over-hyped, all-encompassing, meaningless marketing term. We don't need to give airtime to nihilistic accelerationist weirdos behind AI…

What Do I Do After My Songs Are Recorded, Mixed, and Mastered? 🚀
#MusicianTips
https://www.

What Do I Do After My Songs Are Recorded, Mixed, and Mastered?
Your song is recorded, mixed, and mastered—now what? This guide walks you through the next steps: release strategy, live performance setup, marketing, and career growth, with a clear action plan to ensure your music gets heard.

»Hollow Knight - Silksong – Ohne Marketing zum Millionenhit: Was die Gaming-Branche von "Silksong" lernt.
Sechs Jahre Entwicklungszeit, null Marketing-Budget – und trotzdem das meisterwartete Spiel des Jahres«
Sehr spannend und mal sehen wie es ansonsten vom Ansatz von Marketing und der Umsetzung von Software angewendet werden kann.
🎮

Ohne Marketing zum Millionenhit: Was die Gaming-Branche von "Silksong" lernt
Sechs Jahre Entwicklungszeit, null Marketing-Budget – und trotzdem das meisterwartete Spiel des Jahres

Remember the Photoshop competitor that didn't require a monthly subscription? #AffinityPhoto
You can no longer download/purchase their software and they are giving away the iPad version for free until the end of the month. And they are teasing something "big" coming up with a bunch of marketing-speak. Whenever a company talks about freedom, be weary.

Perplexity's unsolicited $34.5B bid for Chrome with claimed VC backing is clearly a marketing stunt and strategic signaling amid Google's antitrust uncertainty (M.G. Siegler/Spyglass)
https://spyglass.org/i-offer-to-buy-jupiter/

Perplexity's Perplexing and Positively PR Offer to Buy Chrome
Why not offer a quadrillion dollars?

Flink App: the only way to stop us forcing ads down your throat is by going outside the app to the system settings and blocking us from there.
#Flink

Language of Persuasion and Misrepresentation in Business Communication: A Textual Detection Approach
Sayem Hossen, Monalisa Moon Joti, Md. Golam Rashed
https://arxiv.org/abs/2508.09935

Language of Persuasion and Misrepresentation in Business Communication: A Textual Detection Approach
Business communication digitisation has reorganised the process of persuasive discourse, which allows not only greater transparency but also advanced deception. This inquiry synthesises classical rhetoric and communication psychology with linguistic theory and empirical studies in the financial reporting, sustainability discourse, and digital marketing to explain how deceptive language can be systematically detected using persuasive lexicon. In controlled settings, detection accuracies …

Las Vegas Review-Journal NFL Challenge picks — Week 2 https://www.reviewjournal.com/sports/betting/las-vegas-review-journal-nfl-challenge-picks-week-2-3448045/

Crosslisted article(s) found for cs.HC. https://arxiv.org/list/cs.HC/new
[1/1]:
- Creativity Benchmark: A benchmark for marketing creativity for LLM models
Ninad Bhat, Kieran Browne, Pip Bingemann

This AI complaint is brought to you today by this ridiculous poster at Manhattan’s Guitar Center
“Make your dream tone a reality”, my ass.
Ever notice how 90% of AI marketing copy is literally just vague platitudes because they can’t actually think of any legitimate benefits or use cases?
“Be anything you imagine” = “we can’t imagine anything good enough to say here so you do the thinking for us”

Affiliate Marketing After 40
Great Australian Pods Podcast Directory: #GreatAusPods

When NVIDIA is talking about a “600 kW rack”, does this mean, one single rack will need 600 kW of electricity, or is this some 600 marketing kilowatts by just braindead adding up some specs to gain a number as big as possible? Why I'm asking: I'm electrical engineer trying to wrap my head around 600 kW for a single rack and the massive copper cables needed for this. Even with 800 V DC, we're talking about 750 amps. Per rack! 🤯
Or am I just missing something obvious?

"Meme Marketing in Social Media: Ein medienpraxeografischer Vergleich von Memes und Werbung" http://omeka.buechner-verlag.de/items/show/38 #socialmedia

"For years, new cars have got ‘bigger and better’, driven by marketing and the need to keep ahead of – or at least up with – the opposition. Bigger means heavier, and a heavier car that’s also been made quicker needs bigger brakes...."

Junior Marketing Analyst: https://benborges.xyz/2025/10/02/junior-marketing-analyst.html

I kinda hate marketing . . . but I enjoy supporting talented artists. I worked with two artists to get some promotional art for .Liar, Cheater, Sinner, Saint.' Here's the art from @gargoyle.pastures that inspired me to throw away the cover I had already bought and use one of these panels instead. Links to the full panels are up at https://www.

Apparently there’s another influx of new folks here, so I guess I should give my best tidbit of advice:
You have to really actively seek out people to follow here, much more than you’re used to — and until you do, this place will feel •dead•. Cool stuff isn’t just going to show up. You won’t get many helpful suggestions. No tech giant marketing dept is spending millions to draw you in. It’s going to be •work•. It’s kind of a drag, tbh.
But: your people are out there!! You just have work to seek them out, one account at a time.

Marketing websites called "blogs" that don't have a feed.

it’s annoying that web devs are no longer able to analyse their web server access logs
instead they install javascript spyware, hand over all their user data to surveillance direct marketing firms, slap a cookie consent banner on it, and pretend this is ok

NYC-based Profound, which helps brands optimize visibility in AI search responses, raised a $35M Series B led by Sequoia, bringing its total funding to $58.5M (Sharon Goldman/Fortune)
https://fortune.com/2025/08/12/ai-search-startup-profound-rais…

Exclusive: Profound raises $35M as Sequoia backs its ambitious bid to become the Salesforce of AI search
The startup wants to help brands stay visible as AI reshapes search, in what backers call a once-in-a-generation marketing shift.

Apple-Music-Marketing: Radio bei TuneIn, Tool für den Spotify-Export
Der iPhone-Hersteller ist beim Musikstreaming nach wie vor hinter Spotify platziert. Zwei neue Maßnahmen sollen Kunden weglocken.
http…

I am looking for inspiring examples of outreach and marketing activities of #OpenScience initiatives or services.
Any help would be appreciated! 💜

i don’t understand the product positioning they’re doing for the iPhone Pro, with the “tough sports power tool truck nuts” product design and marketing.
People went for the Pro instead of basic iPhone basically for the camera, no?
So people who want the better camera and just a normal phone now have… nothing.
Do they have a lot of demand for a tough sports power tool truck nuts phone?
And who wants the Air, that’s mainly more expensive than the basic phone but has a worse camera?

Another demonstration that we MUST differentiate between the ability to reproduce some kind of data and the ability to perform abstract reasoning.
So-called “artificial intelligence” tools are just stochastic parrots.
Beware the marketing hype.
https://

The Focus And Flourish Marketing Podcast
Great Australian Pods Podcast Directory: #GreatAusPods

Your periodic reminder
(like, every time he opens his mouth):
Matthew Whitaker's primary claim to fame
before getting senior Trump admin. posts
was that he worked for a company shut down for fraud by the FTC marketing special toilets for men.
https://bsky.app/profile/atrupar.com/p

Indie Email Marketing: Real World vs. “Experts” #indiemusic #musician #musicianresources

Indie Email Marketing: Real World vs. "Experts"
Stan Stewart - @muz4now

Evaluating LLM-Generated Legal Explanations for Regulatory Compliance in Social Media Influencer Marketing
Haoyang Gui, Thales Bertaglia, Taylor Annabell, Catalina Goanta, Tjomme Dooper, Gerasimos Spanakis
https://arxiv.org/abs/2510.08111

Evaluating LLM-Generated Legal Explanations for Regulatory Compliance in Social Media Influencer Marketing
The rise of influencer marketing has blurred boundaries between organic content and sponsored content, making the enforcement of legal rules relating to transparency challenging. Effective regulation requires applying legal knowledge with a clear purpose and reason, yet current detection methods of undisclosed sponsored content generally lack legal grounding or operate as opaque "black boxes". Using 1,143 Instagram posts, we compare gpt-5-nano and gemini-2.5-flash-lite under three prompting str…

The situation with climate change has already turned bad, but if we don't reduce emissions to (net) zero asap, it'll get a lot worse. Not pretty marketing-wise, but enough for adults to act upon.
And while taking climate action, we can get other stuff right, too, like reducing air pollution.

Huh, how time flies. 6 or 7 years ago, at the OER Foundation, for whom I work as Open Source Technologist, we decided to replace our MailChimp with, eventually, a self-hosted instance of Mautic (https://mautic.org) to communicate with learners taking courses in our online open university courses (

Influence Maximization Considering Influence, Cost and Time
Mingyang Feng, Qi Zhao, Shan He, Yuhui Shi
https://arxiv.org/abs/2509.07625 https://arxiv.org/p…

Influence Maximization Considering Influence, Cost and Time
Influence maximization has been studied for social network analysis, such as viral marketing (advertising), rumor prevention, and opinion leader identification. However, most studies neglect the interplay between influence spread, cost efficiency, and temporal urgency. In practical scenarios such as viral marketing and information campaigns, jointly optimizing Influence, Cost, and Time is essential, yet remaining largely unaddressed in current literature. To bridge the gap, this paper proposes …

A clinical psychologist is—I shit you not—offering a $50 gift voucher for all attendees of tomorrow's #Canberra Highland Gathering. (It's on p15 or thereabouts.)
I’m not quite sure what they’re getting at here. It's either a genius marketing ploy, or… 🏴󠁧󠁢󠁳󠁣󠁴󠁿🤪

🚀 Passionate Affiliate Marketer | 🌍 Exploring Digital Marketing & CPA | 💡 Helping People Find Smart Deals & Online Income Sources | 🔗 Sharing Tips, Tools & Exclusive Offers | 🌱 Believe in Growth Through Networking & Value.

Source: crypto exchange Gemini raises $425M in its IPO, selling about 15.2M shares for $28 each after marketing them for $24 to $26 apiece (Bloomberg)
https://www.bloomberg.com/news/articles/2025-09-11/winklevosses-crypto-excha…

Every time a credulous reporter chases a bogus marketing stunt like "Maxwell House" renaming to "Maxwell Apartment," journalism in general loses more credibility points. In a world that includes Fox and Newsmax, journalism can't afford that.

Lightweight Auto-bidding based on Traffic Prediction in Live Advertising
Bo Yang, Ruixuan Luo, Junqi Jin, Han Zhu
https://arxiv.org/abs/2508.06069 https://…

Lightweight Auto-bidding based on Traffic Prediction in Live Advertising
Internet live streaming is widely used in online entertainment and e-commerce, where live advertising is an important marketing tool for anchors. An advertising campaign hopes to maximize the effect (such as conversions) under constraints (such as budget and cost-per-click). The mainstream control of campaigns is auto-bidding, where the performance depends on the decision of the bidding algorithm in each request. The most widely used auto-bidding algorithms include Proportional-Integral-Derivat…

A Path Signature Framework for Detecting Creative Fatigue in Digital Advertising
Charles Shaw
https://arxiv.org/abs/2509.09758 https://arxiv.org/pdf/2509.0…

A Path Signature Framework for Detecting Creative Fatigue in Digital Advertising
The finite lifespan of advertising effectiveness, commonly known as "creative fatigue", presents a significant challenge in computational marketing. Identifying the onset of performance degradation is critical for optimising media spend and maximising campaign returns, yet traditional methods often lack the sensitivity and scalability required in modern advertising ecosystems. This paper introduces a novel methodological framework for detecting creative fatigue by applying path signature analys…

Non-programmers Assessing AI-Generated Code: A Case Study of Business Users Analyzing Data
Yuvraj Virk, Dongyu Liu
https://arxiv.org/abs/2508.06484 https://

Non-programmers Assessing AI-Generated Code: A Case Study of Business Users Analyzing Data
Non-technical end-users increasingly rely on AI code generation to perform technical tasks like data analysis. However, large language models (LLMs) remain unreliable, and it is unclear whether end-users can effectively identify model errors $\unicode{x2014}$ especially in realistic and domain-specific scenarios. We surveyed marketing and sales professionals to assess their ability to critically evaluate LLM-generated analyses of marketing data. Participants were shown natural language explanat…

Amazon Ads Multi-Touch Attribution
Randall Lewis, Florian Zettelmeyer, Brett R. Gordon, Cristobal Garib, Johannes Hermle, Mike Perry, Henrique Romero, German Schnaidt
https://arxiv.org/abs/2508.08209

Amazon Ads Multi-Touch Attribution
Amazon's new Multi-Touch Attribution (MTA) solution allows advertisers to measure how each touchpoint across the marketing funnel contributes to a conversion. This gives advertisers a more comprehensive view of their Amazon Ads performance across objectives when multiple ads influence shopping decisions. Amazon MTA uses a combination of randomized controlled trials (RCTs) and machine learning (ML) models to allocate credit for Amazon conversions across Amazon Ads touchpoints in proportion to th…

Booked Solid And Unshakeable Marketing Podcast With Lyndal Ashby
Great Australian Pods Podcast Directory: #GreatAusPods

That's what the Journal Impact Factor always has been: a marketing device, not a quality ranking.
https://biologists.social/@Co_Biologists/114992347348645009

@Co_Biologists (@Co_Biologists@biologists.social)
Attached: 1 image Based on the 2025 Clarivate Journal Citation Reports, we are delighted to announce that Journal of Experimental Biology is now the 12th highest ranking journal in the field of zoology, placing JEB in the top quarter (Q1) of all zoology journals🔁

Sarcasm
Remember: reusing, giving away or selling used stuff is a crime against the economy. You should dispose of them, so that others will have the opportunity to buy new stuff. This way, you create workplaces in so many areas: collecting, processing and storing garbage, mining for resources, processing them, production; and of course transport, marketing, sales. Isn't capitalism magnificent?
#AntiCapitalism

AmigaDOS Beer: The company has gone out of business, but their recipe has
been picked up by some weird German company, so now this beer will be an
import. This beer never really sold very well because the original
manufacturer didn't understand marketing. Like Unix Beer, AmigaDOS Beer
fans are an extremely loyal and loud group. It originally came in a
16-oz. can, but now comes in 32-oz. cans too. When this can was
originally introduced, it appeared flashy…

The lameassedness of A.I. marketing; it's not just the people on Hacker News who only know the waitlist as a marketing tactic -- it's Microsoft too
#microsoft #marketing #ai

Vieles wurde teurer und das Geld reicht nicht, kaum vorstellbar. Besser: Alle sparen wegen Unsicherheit Arbeitsplatz und werden zu Millionäre. https://www.horizont.net/marketing/nachrichten/gfk-konsum…

GfK Konsumklima: Zunehmende Sorge um den Arbeitsplatz drückt auf Kauflaune
Der Negativtrend beim GfK Konsumklima powered by NIM hält an. Anders als in den Vormonaten liegt der Rückgang allerdings nicht an einer steigenden Sparquote, vielmehr zeigen sich die Verbraucherinnen und Verbraucher bezüglich ihrer Einkommensentwicklung immer verunsicherter.

A job listing shows OpenAI wants to expand ChatGPT advertising capabilities with internal tools for campaigns, platform integration, and real-time attribution (Trishla Ostwal/Adweek)
https://www.adweek.com/media/openai-chatgpt-ads-job-listing-marketing-platfor…

OpenAI Is Looking to Build In-House Ad Infrastructure
ADWEEK reviewed a job listing showing OpenAI is hiring a Growth Paid Marketing Platform Engineer to build internal tools for campaign management, ad platform integration, and real-time attribution.

New York-based sales tool startup Clay raised $100M led by CapitalG at a $3.1B valuation, up from $1.25B in January 2025, and expects $100M in revenue in 2025 (Michael J. de la Merced/New York Times)
https://www.nytimes.com/2025/08/05/business/dealbook/c…

Clay, a Sales Tool for the A.I. Era, Raises $100 Million
Investors valued the company, which describes its core user as a kind of marketing engineer, at $3.1 billion.

De overheid en trackers ...
DigiD maar eens in de herhaling als ik de app toevallig opnieuw installeer en t weer opvalt.
Bedrijf: Functional Software
(Wie daar dan ook achter zit... Het aantal treffers is eindeloos.)
/2
#Overheid #Trackers

@… Not really sure. The best thing about Seth was that he had pretty much one message and he kept phrasing it in many, many different ways to drive the point home.
The message is, in short: good marketing and strategy is about identifying the “smallest viable audience”, focusing on their needs, and ignoring everyone else.
This sums it up too, but the blog …

Sitting through some AI training courtesy of employer. Mostly it's just a fella from OpenAI giving us a marketing spiel on how great chatgpt is and how everyone is using it and how easy it is to get started. Just ask it something, doesn't even have to be about work, just type in whatever!..
Feels a bit like an overeager drug pusher next to an elementary school.
However, they do demonstrate chatgpt successfully automating useless consultant tasks like inventing teambuildin…

Las Vegas Review-Journal NFL Challenge picks — Week 6 https://www.reviewjournal.com/sports/betting/las-vegas-review-journal-nfl-challenge-picks-week-6-3484942/

Clustering methods for Categorical Time Series and Sequences : A scoping review
Ottavio Khalifa, Viet-Thi Tran, Alan Balendran, Fran\c{c}ois Petit
https://arxiv.org/abs/2509.07885

Clustering methods for Categorical Time Series and Sequences : A scoping review
Objective: To provide an overview of clustering methods for categorical time series (CTS), a data structure commonly found in epidemiology, sociology, biology, and marketing, and to support method selection in regards to data characteristics. Methods: We searched PubMed, Web of Science, and Google Scholar, from inception up to November 2024 to identify articles that propose and evaluate clustering techniques for CTS. Methods were classified according to three major families -- distance-based,…

Fucking Equinix is so damn thirsty.
Apparently they noticed hostility in my latest response to their idiotic survey spam and so what did they do?
They had a putative human write me to ask for MORE of my time to help them do marketing.
I hope I ruined that human's afternoon. It's only fair.
#Sysadminnery

Apple baut in Deutschland aus: Mehr Mitarbeiter für die Hauptstadt gesucht
Mindestens neun neue Jobs im Bereich Public Relations und Marketing hat Apple für Deutschland ausgeschrieben. Der Standort Berlin wird gestärkt.
…

KBJ referring to a SCOTUS decision as "Calvinball jurisprudence" in her dissent was such a brilliant piece of, well, I'm going to call it marketing.
That phrase has popped up everywhere. I have seen so many people, ranging from pundits to regular folks, calling the Roberts' court Calvinball since then. It's so much more memorable and damning than anything else I've seen, and that includes the hour-long John Oliver segment exposing SCOTUS corruption.

💯👇🏼💯
"Demeaning people because they use non-federated platforms is the dumbest marketing ploy I have ever seen. By which I mean: It is anti-marketing. You are alienating your audience.
Quit talking about how bad other places are and focus on how awesome the fediverse is."
by @…

Desculpem eu mandar vídeo de Instagram aqui, mas esse vale a pena. Podem clicar sem medo de arrependimentos rs.
https://www.instagram.com/reel/DNAy8ifu1U_/
É, Trump, você deveria ter aprendido que não se mexe com o Brasil, o povo brasileiro é o rei do marketing na internet! rs

It's fascinating to see how Apple has the same back-to-school deals and marketing materials in the US and UK, but they use the regional language of college for US and uni for UK. Traveling between two regions has been interesting to see how similar, yet also how different marketing is for a company like Apple.

Today:
⁃ New interview video promo for our rapper finished, uploaded and distributed
⁃ Rough cut of the Beach Boys set we played with Matt Jardine completed and uploaded to everyone
⁃ Marketing call with clients for an upcoming gig to determine what I can create for them
⁃ Had an HOA legal matter rescheduled *by the court days out* because *they are exepecting widespread civil unrest*
⁃ Actually practiced guitar for half an hour
⁃ Watched a Dann Huff video 😎

The fact that a tech summit's primary communications platform is LinkedIn should tell you everything you need to know about its tech credibility: negligible.
Seems to me there's a whole lot of spruiking of bigtech or bigtech-dependent tech. These things are always mostly marketing, making them insufferably yucky to tech folk like me.

"OOP grew dramatically during the decade between 1985 and 95. The first OOPSLA Conf was held in '86, chaired by Daniel Ingalls of Smalltalk fame. Bjarne Stroustrup released the first versions of C . Brad Cox melted Smalltalk on top of C and created Objective-C. Bertrand Meyer released both Eiffel and his bestseller book. Borland added OOP support to Turbo Pascal 5.5. Famous groups like “The Three Amigos,” “The Gang of Four,” and the Agile movement coalesced around OOP."
…

The Hype Cycle Of OOP
Even though Marketing buzzwords might have an effect akin to Kryptonite against our readers, we're going to use the famous Gartner's Five-Step Hype Cycle to take a closer look at the practice of Object-Oriented Programming (OOP) and its various ups and downs in the past 50 years. Remembering that one of the core tenets of this magazine is to make the impossible dialogue possible, the framework provided by Gartner fits this task perfectly well.

the annoying thing about relative timestamps is that you get a screenshot that says "3h" and you have to do digital archeology to find the OP to get the date and hope it didn't stay in their drafts for 3y before they hit send, so you don't look like a fool for mailing a Christmas card to a dying kid who was debunked as a viral marketing campaign created by an AI agent that was publicly executed before you were born

"Coca-Cola Changes Labels After Legal Challenge Over Plastic Bottle Recycling Claims"
#CocoaCola #Plastic #Plastics

Coca-Cola Changes Labels After Legal Challenge Over Plastic Bottle Recycling Claims | Happy Eco News
Legal challenges to plastic bottle recycling claims have forced major beverage companies to change their marketing practices. Coca-Cola removed misleading labels after European authorities found recycling claims deceived consumers. Similar investigations target Nestlé and Danone as global regulators increase scrutiny of environmental marketing across the industry.

Q&A with Amy Lanzi, CEO of marketing and ad agency Digitas, on digital marketing, AI's impact on advertising, the creator economy, and more (Hank Green/The Verge)
https://www.theverge.com/decoder-podcast-w

How brands and creators are fighting for your attention — and your money
Guest host Hank Green sits down with Digitas CEO Amy Lanzi to demystify digital marketing and explain why the fight for your attention has grown so fierce.

Marketing Your DIY Album Release
#AlbumRelease #MusicianTips
https://muz4now.com/2017/marketing-diy…

Marketing Your DIY Album Release
Stan Stewart - @muz4now

Adobe launches AI agents tailored for B2B marketers within its Adobe Experience Platform, after launching AI agents aimed at consumer marketing in September (Mike Wheatley/SiliconANGLE)
https://siliconangle.com/2025/10/09/adobe-takes-aim-business-…

Adobe takes aim at business buyers with dedicated B2B AI agents - SiliconANGLE
Adobe takes aim at business buyers with dedicated B2B AI agents - SiliconANGLE

»Wie viel Energie verschlingt ChatGPT?
Das Training von künstlicher Intelligenz benötigt jede Menge Energie. Das ist in Zeiten der Klimaerwärmung ein Problem.«
Und fast keine AI-User nehmen dies wahr, weil die Energieverschwendung nicht direkt in ihrem Zuhause ist. So entfernen wir uns auch von der Energiewende durch den überflüssigen stumpfen KI-Konsum — Marketing durch Verschweigung.
⚡

Wie viel Energie verschlingt ChatGPT?
Das Training von künstlicher Intelligenz benötigt jede Menge Energie. Das ist in Zeiten der Klimaerwärmung ein Problem.

The generative AI hype reminds me so much of the multimedia hype in the early 1990s.
Tech industry was marketing full motion video as The Future™ for everything.
Yet we still don’t put videos into our text documents for some reason.
https://youtu.be/biSKWzs7bWs?si=mgY_x4zhxWyCt2l6

Artisan raised a ruckus in San Francisco last year
when it rolled out its
“Stop Hiring Humans” catch phrase.
The slogan referred to how its product, A.I. chatbots that help sales teams automate repetitive tasks, could do what people do.
The company received angry emails and death threats addressed to Jaspar Carmichael-Jack, its 23-year-old chief executive.
But the marketing seems to have worked.
Artisan posted billboards in April announcing a successfu…

Tech Billboards Are All Over San Francisco. Can You Decode Them?
Take this quiz to test how fluent you are in the lingo of today’s tech industry.

@… @… I partially agree. I think PLoP could do a much better job of marketing and publishing!

As GenAI disrupts media content creation by lowering barriers and costs, value will shift to complements such as merchandise, live events, and exclusive access (Doug Shapiro/The Mediator)
https://dougshapiro.substack.com/p/what-if-all-media-is-marketing-no

What If All Media is Marketing? (No Paywall)
The Logical Conclusion of Plummeting Creation Costs

Sources: StubHub and Netskope plan to start formally marketing their IPOs as soon as Monday; StubHub could raise $1B , and Netskope is seeking to raise ~$1B (Bloomberg)
https://www.bloomberg.com/news/articles/2025-09-04/stubhu…

Indie Email Marketing: Real World vs. "Experts"
#MusicianTips #IndieMarketing
https://

Indie Email Marketing: Real World vs. "Experts"
Stan Stewart - @muz4now

So, something that's become clear to me is that we still have a real need for self-managing community email lists like we used to have. Many people still use Google Groups, which are horrible. The old Ezmlm and Mailman lists I used to run are now creaky and hard to maintain... I've done a bit of a look around - I implemented Listmonk, but it's not what I'm after - it's broadcast/marketing, not any subscriber to all subscribers. So I've come back to Mailman, now on v3.…

Got Marketing?
Great Australian Pods Podcast Directory: #GreatAusPods

Duolingo launches a five-episode anime series in collaboration with Titmouse, premiering October 13 on YouTube, as a marketing campaign (Todd Spangler/Variety)
https://variety.com/2025/digital/news/duolingo-anime-series-final-test-…

Why Duolingo Is Launching Its Own Anime Series 'The Final Test'
Duolingo has cast Duo, its lovable and plucky owl mascot, as the star of the company's first-ever anime series, '最後の決戦 (The Final Test).

Q&A with Amy Lanzi, CEO of marketing and ad agency Digitas, on digital marketing, AI's impact on advertising, the creator economy, and more (Hank Green/The Verge)
https://www.theverge.com/decoder-podcast-w

How brands and creators are fighting for your attention — and your money
Guest host Hank Green sits down with Digitas CEO Amy Lanzi to demystify digital marketing and explain why the fight for your attention has grown so fierce.

»KI im Bewerbungsprozess – LLMs bevorzugen KI-generierte Lebensläufe:
Noch stärker fällt die Bevorzugung aus, wenn Bewerbungsunterlagen vom selben Sprachmodell verfasst wurde.«
Wenn dies nicht Marketing ist von Untertanen die von der KI gesteuert werden? Vermehrt wird nun auch von grossen Unternehmen Bewerbungen ohne jeglichen KI Einfluss verlangt.
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KI im Bewerbungsprozess: LLMs bevorzugen KI-generierte Lebensläufe - Golem.de
Noch stärker fällt die Bevorzugung aus, wenn Bewerbungsunterlagen vom selben Sprachmodell verfasst wurde.

»Blogs werden immer mehr zu einer wichtigen Wegstation auf der Customer Journey« titelte der eco im August 2015 ein Interview mit Tim Cole, dem womöglich ersten Blogger des Internets. Anlass war, dass sein Blog cole.de damals 20 Jahre alt wurde.
https://www.eco.d…

Indie Email Marketing: Real World vs. “Experts” #indiemusic #musician #musicianresources

Indie Email Marketing: Real World vs. "Experts"
Stan Stewart - @muz4now

SLM4Offer: Personalized Marketing Offer Generation Using Contrastive Learning Based Fine-Tuning
Vedasamhitha Challapalli, Konduru Venkat Sai, Piyush Pratap Singh, Rupesh Prasad, Arvind Maurya, Atul Singh
https://arxiv.org/abs/2508.15471

SLM4Offer: Personalized Marketing Offer Generation Using Contrastive Learning Based Fine-Tuning
Personalized marketing has emerged as a pivotal strategy for enhancing customer engagement and driving business growth. Academic and industry efforts have predominantly focused on recommendation systems and personalized advertisements. Nonetheless, this facet of personalization holds significant potential for increasing conversion rates and improving customer satisfaction. Prior studies suggest that well-executed personalization strategies can boost revenue by up to 40 percent, underscoring the…

SEC filing: Ambiq Micro, which makes ultra-low power chips, is seeking to raise as much as $85M from its IPO, marketing 3.4M shares at $22 to $25 each (Anthony Hughes/Bloomberg)
https://www.bloomberg.com/news/articles/2025-07-21/arm…

Chipmaker Ambiq Micro Starts Marketing US IPO
Ambiq Micro Inc., a maker of ultra-low power semiconductors for artificial intelligence applications, is seeking to raise as much as $85 million from an initial public offering.

Long-Term Experiences From Working with Extended Reality in the Wild
Verena Biener, Florian Jack Winston, Dieter Schmalstieg, Alexander Plopski
https://arxiv.org/abs/2509.05067 …

Long-Term Experiences From Working with Extended Reality in the Wild
Extended Reality (XR) is increasingly used as a productivity tool and recent commercial XR devices have even been specifically designed as productivity tools, or, at least, are heavily advertised for such purposes, such as the Apple Vision Pro (AVP), which has now been available for more than one year. In spite of what marketing suggests, research still lacks an understanding of the long-term usage of such devices in ecologically valid everyday settings, as most studies are conducted in very co…

Friend, which launched a $129 AI-powered, always-listening necklace, plasters NYC subway with ads in $1M campaign that includes over 1,000 platform posters (Trishla Ostwal/Adweek)
https://www.adweek.com/brand-marketing/ai-startup-friend-bet…

AI Startup Friend Bets On Foes With $1M NYC Subway Campaign
Some subway riders have defaced the posters with phrases like ‘surveillance capitalism,’ ‘stop profiting off loneliness,’ and ‘AI trash.’

Trained Miniatures: Low cost, High Efficacy SLMs for Sales & Marketing
Ishaan Bhola, Mukunda NS, Sravanth Kurmala, Harsh Nandwani, Arihant Jain
https://arxiv.org/abs/2508.15617

Trained Miniatures: Low cost, High Efficacy SLMs for Sales & Marketing
Large language models (LLMs) excel in text generation; however, these creative elements require heavy computation and are accompanied by a steep cost. Especially for targeted applications such as sales and marketing outreach, these costs are far from feasible. This paper introduces the concept of "Trained Miniatures" - Small Language Models(SLMs) fine-tuned for specific, high-value applications, generating similar domain-specific responses for a fraction of the cost.

Analysis: 16 of the UK's top 50 biggest news websites now use a "consent or pay" model to let users opt out of cookies; almost 100% choose to accept cookies (Charlotte Tobitt/Press Gazette)
https://pressgazette.co.uk/marketing/consent-or-pay-…

More UK news publishers are adopting 'consent or pay' advertising model
Sixteen of the 50 biggest news websites in the UK are now using a “consent or pay” model to allow users to pay to reject personalised ads.

NYC-based Bluefish Labs, which analyzes prompt responses for large brands to understand how LLMs answer consumer questions, raised a $20M Series A led by NEA (Kyt Dotson/SiliconANGLE)
https://siliconangle.com/2025/08/20/bluefish…

Bluefish raises $20M to help enterprise marketing take control in the era of AI chatbots - SiliconANGLE
Bluefish raises $20M to help enterprise marketing take control in the era of AI chatbots - SiliconANGLE

Ad-Shield: 976M people globally use ad blockers that block on-site analytics, whitelisted ads, registration walls, and more, up from 590M in 2019 (Charlotte Tobitt/Press Gazette)
https://pressgazette.co.uk/marketing/adblockers-stop…

Adblockers stop publishers serving ads to (or even seeing) 1bn web users
Dark traffic' up by 49% in three years, according to new study.

Margit Wennmachers, who has shaped a16z's marketing approach since joining in 2010, is stepping down and "graduating" from operating partner to partner emeritus (Michael Bodley/PitchBook)
https://pitchbook.com/news/articles/an

Towards Reliable Multi-Agent Systems for Marketing Applications via Reflection, Memory, and Planning
Lorenzo Jaime Yu Flores, Junyi Shen, Xiaoyuan Gu
https://arxiv.org/abs/2508.11120

Towards Reliable Multi-Agent Systems for Marketing Applications via Reflection, Memory, and Planning
Recent advances in large language models (LLMs) enabled the development of AI agents that can plan and interact with tools to complete complex tasks. However, literature on their reliability in real-world applications remains limited. In this paper, we introduce a multi-agent framework for a marketing task: audience curation. To solve this, we introduce a framework called RAMP that iteratively plans, calls tools, verifies the output, and generates suggestions to improve the quality of the audie…

Some brands, like Bilt and Alexis Bittar, are producing scripted social media series that are also marketing campaigns whose focus is brand engagement (Patrick Coffee/Wall Street Journal)
https://www.wsj.com/articles/is-your-favorite-s…

OpenAI launches its first extended ad campaign for ChatGPT featuring three 30-second cinematic ads with a focus on everyday AI use cases in the US and the UK (Tim Nudd/Ad Age)
https://adage.com/creativity/creative-strategy-tactics/aa-chatgpt-firs…

Inside ChatGPT’s first major brand campaign—OpenAI marketing leaders discuss the work
Cinematic spots, made with agency Isle of Any, show everyday uses of the AI assistant helping people “learn, create and grow.”

China's Unitree is marketing the R1, a humanoid robot that has multimodal AI and weighs 25kg, for $5,900, drastically lowering the entry price for such machines (Bloomberg)
https://www.bloomberg.com/news/articles/2025-07-2…