2026-01-09 00:51:07
Nvidia has hired Google Cloud VP of Marketing Alison Wagonfeld to be Nvidia's first CMO; source: Wagonfeld will report to CEO Jensen Huang (Patrick Coffee/Wall Street Journal)
https://www.wsj.com/articles/nvidia-hire…
Nvidia has hired Google Cloud VP of Marketing Alison Wagonfeld to be Nvidia's first CMO; source: Wagonfeld will report to CEO Jensen Huang (Patrick Coffee/Wall Street Journal)
https://www.wsj.com/articles/nvidia-hire…
Dzisiejszą nagrodę za geniusz marketingowy przyznajemy deweloperowi z przekonującym hasłem "przyjdź i obejrzyj zanim kupisz".
#marketing
Shopify joined Substack in October, the latest and the biggest company to do so and a sign that brands take Substack seriously as a marketing channel (Allison Smith/Modern Retail)
https://www.modernretail.co/marketing/shopify-jus…
RE: https://systemli.social/@anneroth/115527424993024365
“These are marketing statements driven by profit-motive and ideology rather than empirical evidence and formal proof”
Es gibt sogar einen Offenen Brief von Wissenschaftler*innen dazu. Ich schw…
Despite worries by some that vendor reports on AI cyber threats are merely hype to sell new defensive tools, most cyber defenders and threat intel experts say CISOs who dismiss AI in the attack chain do so at their own risk.
Check out my latest CSO piece.
Many thanks to Marcus Hutchins, Steve Stone of SentinelOne, Billy Leonard of Google Threat Intelligence Group, the folks at Anthropic, Rob T. Lee of SANS Institute, Morgan Adamski of PwC, Joe Levy and Alexandra Rose of Sophos, …
Marketing teams don't seem to have gotten the message that Black Friday is over. Just keep spamming the hell out of me.
Automodelle: Wenn Designer und Marketing komplett versagen!
Meine Meinung, effizient ist nur der Kombi, sorry, station wagon :-)!
https://innovationorigins.com/de/automodelle-wenn-designer-und-marketing-komplett-versagen/
Part 3 - Moving forward
One of Mastodon's strengths is its decentralized structure. That also means no centralized marketing or development strategy focused on growth, particularly in Canada. Perhaps a volunteer group could take on that development plan and grow the Canadian user base.
- A vision of what an ideal future state would look like would benefit the planning and action steps. Collecting input from Canadian admins is recommended.
- We shouldn't burden existing admins beyond their current responsibilities. Volunteers would take actions like reaching out to politicians or government agencies.
Potential next steps:
1) Host a web meeting with interested Canadian admins to collect input on a shared vision for this project.
2) Collect volunteers who would be interested in reaching out to politicians or government agencies about creating a presence on Mastodon.
3) Select members of the group to be part of a steering committee.
4) Create a unique hashtag for this project for reporting and followers.
The #EU reached a complicated compromise on the regulation of biotech #crops last Thursday. This is a significant step, from negotiations under the Danish presidency 🇩🇰. The proposal still needs to be ratified by the Council and @…, though both were already participating to reach this stage.
There's a lot of detail of course but one key biological aspect is that varieties with the smallest, so-called NGT-1 changes would no longer be regulated under GMO rules, and would be labelled for marketing as seeds but not their products thereafter. Not so for NGT-2.
➡️ https://www.consilium.europa.eu/en/press/press-releases/2025/12/04/new-genomic-techniques-council-and-parliament-strike-deal-to-boost-the-competitiveness-and-sustainability-of-our-food-systems/
»AI Slop — Wenn kreative Arbeit zur Kopie der Kopie der Kopie verkommt:
Genauso wie Spam seinerzeit E-Mail-Postfächer verstopft hat, belastet AI Slop inzwischen das gesamte Internet. Da hilft nur: Kopf einschalten.«
Weshalb überrascht mich dies nicht und zeigt dies die wirkliche Intelligenz der KI auf?!?? Weshalb sind immer noch so viele marketing gläubig und glauben der KI & Co. blind?!
:spam:
Quoth @… in https://daringfireball.net/linked/2025/12/15/note-on-sms-marketing: “But there are an infinite number of things in life that ca…
Großes Update für Canva, Affinity wird kostenlos
Das Grafik-Tool Canva bekommt mehr KI, besseren Video-Schnitt, Marketing-Werkzeuge, Mail-Designer und Formulare – zudem trägt die Affinity-Übernahme Früchte.
https://www.…
Next Woman Up: Jennifer Rojas, VP of Marketing Communications
Hallo zusammen, es ist das erste Mal im neuen Jahr wieder Dienstag und damit #DNIPBriefing-Tag!
1️⃣ Ein Marketing-Spezialist in den USA hat mit einem kleinen Experiment gezeigt, wie einfach sich aktuelle KI-Systeme dazu verleiten lassen, völlig erfundene Daten als plausibel anzunehmen. Dazu baute er eine Webseite für eine imaginäre Briefbeschwerer-Firma auf (remember Hommingberger Ge…
Huddle In Level Up Podcast
Where we share skills, insights, and experience from business leaders and marketing managers, because there is just so much to learn from the people around you...
Great Australian Pods Podcast Directory: https://www.greataustralianpods.com/huddle-i…
Seattle-based Gradial, which makes AI tools that automate enterprise marketing workflows, raised a $35M Series B led by VMG Partners at a $350M valuation (Taylor Soper/GeekWire)
https://www.geekwire.com/2025/seattle-star
"This too shall pass"* ☸️
- Buddha on SAMSARA
*for €30
#pun #philosophy #marketing #packaging #Deutschland #Germany #household
Der Kapitalismus hat einen viel zu guten Ruf, solang er mit Konsum¹ und Marktwirtschaft anstatt mit Ausbeutung und Zerstörung der Lebensgrundlagen² assoziiert wird.
Das ist eine Frage des Marketing.
Wir müssen klar machen, daß wir gegen Überreiche, Zerstörung und Ausbeutung sind, nicht gegen ein gutes Leben für alle mit freier Lebensgestaltung³ in funktionierender Demokratie.⁴
__
¹„Videorekorder, Golf GTI, und Marlboro!“ – ihr erinnert euch
²und der Allmende, des …
NBC News unveils a marketing campaign that attempts to address low trust in news media, promoting the network as a place for "facts", "clarity", and "calm" (Ted Johnson/Deadline)
https://deadline.com/2025/10/nbc-news-marketing-campaign…
This week's legacy edu space goes to "[...] an American technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing."
Yay
https://social.bgp.tools/@transfers/statuses/01K86WJ0N3EAWS9AW2QXNFR…
"Two-Headed Wind Turbine Could Solve Every Challenge in the Offshore Industry"
#WindTurbines #Energy #Renewables
»Der verborgene Cyber-Krieg hinter der nachhaltigen Finanzwirtschaft:
[…] Die Entwicklung von KI-unterstützten zu KI-gesteuerten Bedrohungen […]«
Ich behaupte mal, dass die meisten Verantwortliche in Banken Technik-Gläubig sind und dem Marketing der IT-Giganten blind glauben - denn bis jetzt war es meistens ein hoher Profit für die Anleger.
💸
Las Vegas Review-Journal NFL Challenge picks — Week 14 https://www.reviewjournal.com/sports/betting/las-vegas-review-journal-nfl-challenge-picks-week-14-3591624/
California judge says Tesla engaged in deceptive Autopilot marketing
https://www.cnbc.com/2025/12/16/california-judge-says-tesla-engaged-in-deceptive-autopilot-marketing-.html
Never thought about this. Use the good ol' image maps to provide alt text for possibly more complicated images https://www.w3.org/WAI/tutorials/images/imagemap/
The `href` attribute for `<area>` may be omitted too
The Commodore 64 Ultimate is really a masterclass in how to make a new #retrocomputing product the right way.
While I don't have one, I really appreciate the attention to details and the way they're marketing it.
Also astounding that there were so many naysayers (I unfollowed or blocked so many retrocomputing people who were outright hostile to it). ¯\_(ツ)_/¯
Boston's GBH plans to cut 15 positions by January, the fourth round of layoffs in 2025; GBH was set to receive 8% of its budget, or ~$18M, in federal funding (Julian Wyllie/Current)
https://current.org/2025/11/gbh-plans-to-cut-15-positions-by-january/
Dreamdata, which offers a B2B marketing analytics platform, raised a $55M Series B led by PeakSpan, bringing its total funding to $67M (Mary Ann Azevedo/Crunchbase News)
https://news.crunchbase.com/venture/b2b-marketing-analytics-startup-dreamd…
TMC Presents: The Marketing Clubhouse
Each episode, we dive into the stories, strategies, and slightly chaotic realities of working in marketing across Australia and New Zealand...
Great Australian Pods Podcast Directory: https://www.greataustralianpods.com/the-marketin…
Ultra Converged Extreme Advanced Ultimate Extended Hyper Integrated whatever, tech marketing be like...
B2C, B2B, and Business-to-Human cartoon- Marketoonist | Tom Fishburne #B2B #Marketing
The Deathonomics of Putin’s War
“Black widows” marrying soldiers to collect death benefits are symptomatic of society-wide rot
…
How to fix a post-secondary sector in crisis, forced by decades of shrivelling provincial funding to rely on high international tuition paid by students who can no longer enrol in anywhere near the same numbers since the feds decided to play the facile and xenophobic card of blaming them for a housing crisis they had nothing to do with and to slash student permits? Marketing!!!!*
*Aimed, of course, at potential international students not governments.
Sad to hear that Andy Drinkwater passed away before Christmas.
Top tier SEO who I met several times and was an inspiration to myself and many others.
https://www.seroundtable.com/andy-drinkwater-rip-40675.html
Always, always, ALWAYS check out the "source" of any promotional offers you get. Don't click links in the message. Go to your favorite search engine, look up the organization, and verify from there.
And if they ask for money? Run. #writingcommunity #writers
OVH claims that they use a "quantum computer" to improve their SSL security. I'm not gonna complain about the marketing term SSL, but... no, a quantum RNG is not a quantum computer. It's also... something that has been around for decades. And QRNGs don't do anything useful. That doesn't stop some companies from selling them for a lot of money.
Dynamic Network-Based Two-Stage Time Series Forecasting for Affiliate Marketing
Zhe Wang, Yaming Yang, Ziyu Guan, Bin Tong, Rui Wang, Wei Zhao, Hongbo Deng
https://arxiv.org/abs/2510.11323
#PhantastikPrompts 29.10.:
Saisonales Marketing. Wie nutzt Du Feste für Dein Buch?
Das höchste der Gefühle ist, zu den typischen Gedchenkefesten (Weihnachten und Ostern) daran zu erinnern, dass meine Bücher verschenkt werden könnten.
Es ist eine andere Welt, unsere Feste sind nicht übertragbar, und ich bin ständig müde.
Happy new year and all that. Maybe now's a good juncture to start looking into the usual new-year activities:
- Making some self-improvement resolution you won't stick to for more than a fortnight.
- Replacing the batteries in your fire alarm (with alkaline cells, not rechargeable!)
- Unsubscribe from all those marketing lists you've been binning for all of 2025.
- Be nicer to everyone and be nicest to the ones you love.
This marketing image for a garage door keypad's tech support is perfect in its soulless vapidity. Yes, it lacks any sort of subtlety in the ludicrously homogenous selection of people. 😠
However, my initial gut reaction was a fascination w/ reconciling the man on the left's impressive promontory of hair & his headset.
Does he have a single thin indentation in his hair plateau after a long day's work? The equivalent of a hat head, but thinner? Is there a horizontal…
Say what you will about consumerism, but at least ripping people off is a form of having an actual relationship between human beings. An awful, sick relationship, but a relationship! Sales and marketing require that, at some level, you still view customers as people with thoughts and needs and desires and inner lives.
Now increasingly we run into things like the OP where even ripping people off is more acknowledgement of humanity than a company is willing to give.
5/
If you're seeing family and friends over Christmas, offer to unsubscribe them from any marketing messages that bother them. It's the kind of thing people never get around to doing, but it makes a difference! Less noise and fewer pings makes room for nicer things
Nutritionist Says ‘High-Protein’ Labels Are Just ‘Another Health Halo’ https://plantbasednews.org/lifestyle/health/nutritionist-high-protein-labels-health-halo/
Cool personal announcement: I’m now working with Hachette Book Group, 3rd largest publisher in the world! 📚😍
I’m helping with their email #marketing on their executive marketing strategy team for the next 1.5 months. Got many book lists to curate!
This is a dream come true in many ways, reading is my longest-standing and most consistent hobby. I don’t know who I would be if I wasn’t constantly surrounded by books - definitely not the Mariya before you today.
As a reader, as a writer - getting to see publishing from the inside and help promote products that I fundamentally believe do good in the world is a relief and a blessing. I’m so honored and lucky.
(Don’t worry, my agency is not going anywhere and we are still very much working with other clients!)
#books #publishing #emailmarketing
California DMV says a California administrative law judge recently ruled Tesla engaged in deceptive marketing around its Autopilot and Full Self-Driving systems (Lora Kolodny/CNBC)
https://www.cnbc.com/2025/12/16/california-judge-say…
#TIL we were supposed to shout at AI.
https://www.robert-glaser.de/prompts-as-programs-in-gpt-5/
»Microsoft-Quartalsbericht offenbart zweistelligen Milliardenverlust bei OpenAI:
In dem Bericht zieht Microsoft einen Teil des OpenAI-Verlusts vom eigenen Umsatz ab. Der KI-Hersteller schreibt offenbar große Verluste.«
Die Frage ist doch nicht wie hoch deren Verluste sind und ob die pleite gehen, sondern wie weit sind diese in welcher Zeitspanne berücksichtigt in ihrem Marketing.
💸
They told the poor white man:
"You may be starving,
you may be broke,
but at least you aren't one of Them."
It worked.
The poor whites stopped fighting the rich.
They started guarding the rich.
They accepted their poverty -- because they had been given a false sense of superiority.
The "Divide and Rule" algorithm was born.
350 years later, the campaign is still running.
The Elite are still terrified of Unity…
On lack of luggage space in sports cars, this is a gutsy response:
"When pushed on the point, chief marketing and commercial officer Enrico Galleria doubled down by saying, ‘What is luggage space?’, suggesting owners buy a van instead."
From https://www.evo.co.uk/news/ferrari-849-tes
A panel on bitcoin treasury companies.
Because investment law makes it hard for institutions to buy bitcoin in their funds. You can't own BTC in you tax free ISA. So some companies that do hold bitcoin, notably microstrategy, became proxy investments. If you can't hold BTC you could maybe own a company that owns BTC instead.
Microstrategy started because it's ceo realized it's dollar treasury was being debased by dollar printing. So tried buying BTC instead, with fantastic success.
Copycat companies proliferated. They boomed and then busted. One panelist calls that a grift. A way to memeticly pump share price.
A line can be drawn between profitable companies just storing their profit in bitcoin Vs those raising debt to buy without having a profitable business.
Imagine a world transiting from using seashells for money to using gold coins. A company gathers seashells from investors to buy gold coins, which will do better than sea shells. Trouble is the next step where the company pays back it's investors with... More seashells.
If you own shares in the company, you do not own bitcoin. You'll just get more old fashioned bank money.
Still. It's worked as marketing, more people being convinced BTC has value.
If you do buy a treasury company, check it's bitcoin not "digital assets" including shitcoins.
#bitfest #bitcoin #bitcoinTreasuryCompanies
Schaue auf der Webseite eines Verlages nach einem Buch. Klicke auf "Leseprobe", weil mich das Inhaltsverzeichnis interessiert: »Aufgrund Ihrer Einstellungen kann dieser Inhalt nicht angzeigt werden. Um diesen Inhalt anzuzeigen, müssen Sie Marketing-Cookies erlauben.«
Verlage sonst immer so: "Ach, wir wissen auch nicht so genau, warum immer weniger Menschen unsere Bücher kaufen." 🤡🤦
Amazon Web Services announces AWS RTB Fabric, a real-time bidding service for ad buyers and sellers, aiming to cut integration hours between ad tech partners (Seb Joseph/Digiday)
https://digiday.com/marketing/amazons-next-frontier-in-ad…
Sorcero, which makes AI agents for pharmaceutical companies to market new medications, raised a $42.5M Series B, bringing its total funding to $59M (Katherine Davis/Axios)
https://www.axios.com/pro/biotech-deals/2025/11/21/sorcero-series-b-agen…
Las Vegas Review-Journal NFL Challenge picks — Week 18 https://www.reviewjournal.com/sports/betting/las-vegas-review-journal-nfl-challenge-picks-week-18-3603344/
ShopMy, which lets brands run influencer marketing efforts, raised $70M led by Avenir at a $1.5B valuation, up from ~$410M after raising $77.5M in March 2024 (Diana Pearl/The Business of Fashion)
https://www.businessoffashion.com/articles/marketing-pr…
ShopMy, which lets brands run influencer marketing efforts, raised $70M led by Avenir at a $1.5B valuation, up from ~$410M when it raised $77.5M in March 2024 (Diana Pearl/The Business of Fashion)
https://www.businessoffashion.com/articles/marketing-p…
The Social Circus
Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things...
Great Australian Pods Podcast Directory: https://www.greataustralianpods.com/the-social-circus/
A paradox I think about:
If advertising doesn’t work - why is that the business model nearly every internet business defaults to?
If advertising online is so lucrative, why are marketing departments all over failing to meet targets and struggling to show any results?
Everything is ads and none of it is working. And I’m just a lone marketer screaming in this forest of nonsense hoping some tree falls and hears me.
Bloomberg Media says it has added 100K subscribers over the past year and is nearing 700K paying readers and viewers, and reports revenue up 7% YoY in 2025 (Dominic Ponsford/Press Gazette)
https://pressgazette.co.uk/press-gazet
Good Morning #Canada
In 1882, Lieutenant-Governor Dewdney acquired land adjacent to the route of the future CPR line at a site known as Pile-of-Bones. He then announced that this featureless site, distinguished only by collections of bison bones, would be the new capital of the North West Territories in western Canada. Thus, Regina was born out of a national scandal and conflict of interest. It became the provincial capital when Saskatchewan officially joined Canada in 1905. The North West Mounted Police were headquartered in Regina, starting in 1885, and the city remains as a training centre for the RCMP. Regina survived a cyclone in 1916 and a great depression riot in 1935. Recently, they recovered from a marketing faux pas when they canceled their tourism slogan, "Regina: The City That Rhymes With Fun."
#CanadaIsAwesome #CanadianCapitals
https://youtu.be/L8eHaVi1yfE?si=Oc2NsqG6tnB4Zqnn
Oreo maker Mondelez has spent $40M on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50% (Jessica DiNapoli/Reuters)
https://www.reuters.com/business/media-tel
"Biodegradable wet wipes remain in rivers for more than five weeks"
#WetWipes #Environment
https://
Las Vegas Review-Journal NFL Challenge picks — Week 9 https://www.reviewjournal.com/sports/betting/las-vegas-review-journal-nfl-challenge-picks-week-9-3531488/
This looks interesting!
Duda putting on a mega webinar about conversions. And perhaps this will wake up some people who are still measuring their marketing efforts, the old way and not taking into account all the ways AI is changing the landscape!
https://www.duda.co/webinars/conversions-o
Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies For Dance Studio Owners
A weekly podcast for dance studio owners and business entrepreneurs ready to simplify, streamline, and succeed...
Great Australian Pods Podcast Directory: https://www.greataustralianpods.com/dance-
Snapchat launches the Winter Village, a shoppable AR experience that includes Chopard, Lancome, and Boss virtual shops, available through December 31 (Jessica Hammers/Marketing Dive)
https://www.marketingdive.com/news/boss-lancome-op…
»TikTok will euch bei der digitalen Entspannung unterstützen«
Soll ich nun als "alter Mann" gröhlen wie die ihr Marketing umsetzen?!?? Mal im Ernst, wie bringen wir Kids dazu hin TikTok & etc. kritisch zu betrachten und das Internet als offen aufzuzeigen als nur irgendwelche Apps & Tools, dass sie freiwillig von deren Metasucht abwenden? Klar ist das Fediverse immer noch was für "Spezis".
😅
40 Jahre Windows – ich habe die Reise von 1.0 bis 95, NT und dem Cloud-Schwenk miterlebt. Was einst Innovation war, ist heute ein Abhängigkeitsverhältnis, das Politik und Verwaltung kaum hinterfragen. Während Europa über digitale Souveränität spricht, binden wir uns mmer fester an #Microsoft
Analysis: YouTube's top conservative podcasters drive a boom in host-read ads targeting right-wing audiences; nearly 91% of 876 episodes had political ads (Bloomberg)
https://www.bloomberg.com/graphics/2025-conservative-youtube-stars-marketing-boom/
Oreo-maker Mondelez plans to use a generative AI tool in which it has invested $40M to cut marketing campaign costs by 30%-50% (Jessica DiNapoli/Reuters)
https://www.reuters.com/business/media-telecom/oreo-maker-…
WPP rolls out WPP Open Pro, a self-serve version of WPP Open, its AI-powered marketing platform that helps marketers build campaigns and develop creative assets (Kendra Barnett/Adweek)
https://www.adweek.com/agencies/wpp-launch…
Las Vegas Review-Journal NFL Challenge picks — Week 13 https://www.reviewjournal.com/sports/betting/las-vegas-review-journal-nfl-challenge-picks-week-13-3588549/
»Clickbait führt bei KI-Modellen zu kognitivem Rückbau«
Dies ist nicht neu und schon gar nicht unvorhersehbar. Dass die KI sich selber betrügt (aus der Sicht der Menschen) ist nun mal seit jeher. Ich möchte hier nicht permanent KI-Kritik eusern aber zu viele Menschen folgen dem Marketing leichtgläubig so wie blind.
P.S. Der KI Kognition zu zuordnen ist schon Propaganda der Tech-Macht.
🤖
Ursula von der Leyen vertraut lieber den Visionen der Tech-Bosse als der Wissenschaft: KI schon 2026 „auf Menschen-Niveau“. Die EU-Kommission nennt das Fortschritt – Forschende nennen es Marketing. Zeit, dem Hype die Substanz entgegenzusetzen.
#Europa #Desinformation
„Künstliche Int…
Analysis: YouTube's top conservative podcasters are driving a boom in host-read ads targeting right-wing audiences; nearly 91% of 876 episodes had political ads (Bloomberg)
https://www.bloomberg.com/graphics/2025-conservative-youtube-stars-marketing-boo…
Influencing Outcomes
The podcast that gets real about what drives success in influencer marketing...
Great Australian Pods Podcast Directory: https://www.greataustralianpods.com/influencing-outcomes/
The US FCC bans imports, marketing, and sales of new foreign-made drones and components, including from China's DJI and Autel, citing national security concerns (Heather Somerville/Wall Street Journal)
https://www.wsj.com/politics/national-secu
Ach du meine Güte!
Ich hatte so eben aus Neugier und Spass bei einigen kommerziellen Passworts management Services mal meine Demo-Passwörter geprüft. Die sind sehr simpel und sollten nirgends verwendet werden, denn die sind mehr als nur eratbar.
Was zeigen mir deren Webseiten an beim Passwort-Test?!?? Genau ich hätte anscheinend nur sichere Demo/Test Passwörter angewendet. Ich nehme ihre Nachricht mal als Marketing wahr und nicht der Realität von Profis 🤦
Growth Gang With The Lily Holmes
Leverage desire marketing in your online coaching business for more sales with dream clients...
Great Australian Pods Podcast Directory: https://www.greataustralianpods.com/flower-ed/
MSNBC President Rebecca Kutler says the news channel will officially rebrand from MSNBC to MS NOW on November 15, ahead of the planned spinoff into Versant (Alex Weprin/The Hollywood Reporter)
https://www.hollywoodreporter.com/tv/tv-news/msnbc-rebr…
Security company Koi finds browser extensions with 8M total installs that collected users' conversations with AI chatbots and sold them for marketing use (Dan Goodin/Ars Technica)
https://arstechnica.com/security/2025/1…
Memo: TikTok CEO Shou Zi Chew says ByteDance's US entities will retain direct control over core US revenue drivers, including ecommerce, ads, and marketing (Financial Times)
https://www.ft.com/content/7a778d46-8bf8-4b11-af4e-5e5bd891cb9d
Amazon's Twitch begins testing livestream shopping ads allowing users to buy products "in real time", starting with e.l.f. Cosmetics (Peter Adams/Marketing Dive)
https://www.marketingdive.com/news/elf-cosmetics-first-test-twitc…
Docs: Golden Globes owner Penske Media is selling $75K marketing packages to podcasters to promote their shows to Globes voters for its first podcasting award (Oliver Darcy/Status)
https://www.status.news/p/golden-globes-best-podcast-jay-penske
A study of 1,000 marketing campaigns: host-read podcast ads on YouTube are up to 25% less effective at driving purchases than in audio-only podcasts (Katie Deighton/Wall Street Journal)
https://www.wsj.com/arti…
Crypto casinos have become online gambling havens for teens and problem gamblers, propped up by operators who turn social media influencers into recruiters (New York Times)
https://www.nytimes.com/interactive/2025/1
Memo: TikTok CEO Shou Zi Chew says ByteDance's US entities will retain direct control over core US revenue drivers, including ecommerce, ads, and marketing (Financial Times)
https://www.ft.com/content/7a778d46-8bf8-4b11-af4e-5e5bd891cb9d
Alembic, which offers AI-powered data analytics for marketers, raised a $145M Series B led by Prysm and Accenture at a $645M valuation, up from $49M in 2024 (Patrick Coffee/Wall Street Journal)
https://www.wsj.com/articles/accenture-and
Amazon's Twitch begins testing livestream shopping ads allowing users to buy products "in real time", starting with e.l.f. Cosmetics (Peter Adams/Marketing Dive)
https://www.marketingdive.com/news/elf-cosmetics-first-test-twitc…
How Lionsgate built a roster of about 15 TikTok movie fans to make "fan edits" to market movies, using language that feels "native to the platform" (Ethan Shanfeld/Variety)
https://variety.com/2025/film/news/lionsgate-tiktok-fan-edits-1236551825/…