Tootfinder

Puja Vohra, former EVP of marketing for Paramount , is joining Fox Corporation in the newly created role of chief marketing officer and EVP of ad sales (Brian Steinberg/Variety)
https://variety.com/2025/tv/news/puja-vohra-foix-cmo-advertising-sal…

Fox Taps Paramount Marketing Veteran Puja Vohra As CMO, Ad Sales
Fox Corp. named Puja Vohra, formerly a senior marketing executive at Paramount Global, as CMO of ad sales

Seriously In Business: Brand Design, Marketing And Business
Great Australian Pods Podcast Directory: https://www.greataustralianpods.com/seriously-in-business-brand-design-marketing-and-business/

This https://arxiv.org/abs/2504.06212 has been replaced.
initial toot: https://mastoxiv.page/@arXiv_csLG_…

NNN: Next-Generation Neural Networks for Marketing Measurement
We present NNN, an experimental Transformer-based neural network approach to marketing measurement. Unlike Marketing Mix Models (MMMs) which rely on scalar inputs and parametric decay functions, NNN uses rich embeddings to capture both quantitative and qualitative aspects of marketing and organic channels (e.g., search queries, ad creatives). This, combined with its attention mechanism, potentially enables NNN to model complex interactions, capture long-term effects, and improve sales attributi…

A look at Nintendo's US marketing, from targeting young boys in the 1980s to avant-garde GameCube ads in 2001, as its Switch 2 ads focus on online communal play (New York Times)
https://www.nytimes.com/interactive/2025/06/04/arts/ninten…

Nintendo Has Something to Sell You
The marketing campaigns for the Switch 2 and its previous video game consoles provide a window into the company’s business strategy.

I am triply cautious of this article from @…:
- OpenAI et al use the supposed danger (and thus implied power) of their own product as a marketing ploy (as the article points out)
- When a product vendor funds their own research about the potential dangers of their product, it’s more likely to be good PR than good research
- Society always engages in moral panics about new things causing addiction and psychological damage (including bicycles and novels!)
With those caveats in mind, I do think this is an issue worth watching closely. And that quote in the post? Chef’s kiss.
https://mstdn.ca/@dyckron/114796898620291517

Nicht die Erste Studie mit dem Ergebnis: Auch Kund*innen parsen "KI"-integration als Signal für niedere Qualität
(Original title: Marketing: Werbung mit KI im Text schreckt Kunden ab)
https://www.golem.de/news/marketing-werbun

Marketing: Werbung mit KI im Text schreckt Kunden ab - Golem.de
Wer mit künstlicher Intelligenz wirbt, verkauft schlechter: Forscher belegen, dass die Erwähnung abschreckt – besonders bei teuren Produkten.

Delays, reshoots, and inflation have driven up the budgets of this year's summer blockbusters, with Superman costing $400M when including marketing spends (Pamela McClintock/The Hollywood Reporter)
https://www.hollywoodreporter.co…

Would You Pay $400 Million for This Movie?
Between delays, reshoots and rising costs, this year's summer blockbusters are racking up astronomically high price tags when factoring in marketing costs. Can the box office keep up?

#wordcamp Was an interesting experience.
It’s like two worlds are colliding.
Nerds and the marketing people.
#wordpress

»Marketing – Werbung mit KI im Text schreckt Kunden ab:
Wer mit künstlicher Intelligenz wirbt, verkauft schlechter - Forscher belegen, dass die Erwähnung abschreckt – besonders bei teuren Produkten.«
Ihr seid nun auch alle total überrascht?! Nö natürlich nicht, da die Emotionen der Kund*innen fast schon vorhersagbar war ¯\_(ツ)_/¯
🤖

Marketing: Werbung mit KI im Text schreckt Kunden ab - Golem.de
Wer mit künstlicher Intelligenz wirbt, verkauft schlechter: Forscher belegen, dass die Erwähnung abschreckt – besonders bei teuren Produkten.

Intel lagert Marketing an KI von Accenture aus
Die Kündigungen gehen weiter: Als Nächstes will Intel große Teile seines Marketings an KI-Tools von Accenture outsourcen.
https://www.he…

Apropos of yet another conversation today, I’m a big fan of using automation in WCAG testing.
But I also know WCAG well enough to understand the limitations (and lies) the tools.
https://adrianroselli.com/2025/04/automated-wcag-testing-is-grrreat.htm…

Automated WCAG Testing Is Grrreat!
I’m a big fan of using automation in WCAG testing. I use bookmarklets, dev tools, browser features & reporting, and a pile of third-party products from assorted vendors. These save me time and effort, letting me focus on more tricky cases. But… Unfortunately, the marketing machines of some vendors seem…

Jesus fuck. When did they start marketing #COVID strains like they were brands of aftershave? https://aus.social/@DenisCOVIDinfoguy/114792324130867133

Denis - The COVID info guy - (@DenisCOVIDinfoguy@aus.social)
Attached: 1 image 🇬🇧 UK: "A new Covid variant dubbed 'Stratus' has soared to dominance in the UK, with experts warning it could drive a wave of new infections." "Stratus—scientifically known as XFG—is thought to be more infectious than previous Covid strains due to mutations that help it evade the immune system." Source: https://archive.md/t9jJJ @auscovid19@a.gup.pe

🎉 Happy 10th anniversary to In The Field - the initiative showcasing the global #impact of #NRENs!
Now counting more than 480 stories from over 100 NRENs across the globe, #InTheField highlights the divers…

This https://arxiv.org/abs/2410.00075 has been replaced.
initial toot: https://mastoxiv.page/@arXiv_csSI_…

Optimizing Treatment Allocation in the Presence of Interference
In Influence Maximization (IM), the objective is to -- given a budget -- select the optimal set of entities in a network to target with a treatment so as to maximize the total effect. For instance, in marketing, the objective is to target the set of customers that maximizes the total response rate, resulting from both direct treatment effects on targeted customers and indirect, spillover, effects that follow from targeting these customers. Recently, new methods to estimate treatment effects in …

AMC signs a deal with Runway to use its tech to generate marketing images and pre-visualize unproduced shows, the first cable player to work with Runway (Steven Zeitchik/The Hollywood Reporter)
https://www.hollywoodreporter.com/business

AMC Networks Inks Deal With AI Company Runway (Exclusive)
The ‘Mad Men’ and 'The Walking Dead' platform is the latest Hollywood company to sign a pact with the generative AI firm.

Ich war gerade auf LinkedIn und las einen Beitrag über das #CocaColaGreenwashing - spannend, wie sie sich im Marketing als innovativ in Sachen Plastikmüll zeigen. Alle paar Jahre mit einem temporären Miniumfang für ganz ganz viel Reichweite.
Der erste und in der Vorschau einzige Kommentar drunter, der mir in der Vorschau angezeigt wurde, war der von Dr. Chris DeArmitt einem Merc…

Dentsu: the video game industry attracts less than 5% of global ad spend despite 3.4B gamers worldwide; 60 game-based productions were in development in 2024 (Jennifer Maas/Variety)
https://variety.com/2025/gaming/news/video-g…

Video Game Industry Draws Less Than 5% of Ad, Marketing Spend
According to a new report from Dentsu Gaming, less than 5% of global media investment goes toward the the video game industry.

Enspurt beim #SEO Contest von #Agenturtipp. Ich würde natürlich schon gern gewinnen. Aktuell liegt meine (etwas hässliche) Seite auf Platz 1!
Wer mal einen Blick auf den #Keywordkönig wagen wi…

Der Keywordkönig: Die Souveräne Macht im Digitalen Reich – Eine Proklamation
Der Keywordkönig läutet eine neue Epoche im Online-Marketing ein. In einer Welt, die immer digitaler wird, ist die Sichtbarkeit im Internet nicht nur ein

Your Future In Sales & Marketing
Great Australian Pods Podcast Directory: #GreatAusPods

Intel lagert sein #Marketing fast komplett aus und setzt auf KI – angeblich, weil man zu langsam auf den Markt reagiert habe. Doch die eigentlichen Probleme lagen in der Entwicklung und im Management. Jetzt wird Marketing zum Sündenbock für jahrelange Versäumnisse.
Es freut mich, das mein Ruhestand naht. Bevor ich als

So Builder . ai Mechanical Turked things and Microsoft (and others) were none the wiser.
Due diligence: boring stuff that when you skip it with catch up with you fast.
“Builder . ai’s platform relied on around 700 engineers based in India who manually wrote code based on customer requests. Despite the company marketing it as AI-generated, most of the work was done by humans behind the scenes.”

London AI startup Builder.ai collapses after 'human-powered' tech revelation
London AI startup Builder.ai collapses after 'human-powered' tech revelation

Grad so nebenbei mitbekommen. Google versteckt seine Tracking endpunkte jetzt noch effizienter hinter den Webseiten. Dank direkter Integration mit Cloudflare .... und Cloudflare zu blocken dürfte dann wohl doch problematisch sein.
https://www.p3.marketing/insights/was-ist-

Great list of boxes to tick to get marketing support for your game from Nintendo, PlayStation, and Xbox (featured on first party channels):
https://piratepr.com/treasure-trove/how-to-get-marketing-support-for-your-g…

How to get marketing support for your game from Nintendo, PlayStation and Xbox? - Pirate PR
So you’re releasing a multiplatform game and after having mastered the medieval-looking back-end of Steam, you are now ready to […]

"IFLA PressReader International [Library] Marketing Award Winners 2025" – mit #catcontent! :)
https://www.ifla.org/news/ifla-pressreader

Trump Always Chickens Out (TACO) is already shaping Taco Bell marketing.
#humor #tacobell #trump #taco

»Vorwurf – Hinter KI-Chatbot steckten in Wirklichkeit 700 indische Programmierer:
KI-Chatbot Natasha sollte Kunden im Baukastenprinzip mobile Apps entwickeln. Medienberichte werfen die Frage auf - Steckten in Wirklichkeit 700 Inder dahinter?«
Überrascht dies wem und wenn ja weshalb? Dies musste doch mal öffentlich werden da KI-Marketing eh belügend ist mMn. Für deren Training werden Menschen seit jeher ausgenommen.
🙄

Vorwurf: Hinter KI-Chatbot steckten in Wirklichkeit 700 indische Programmierer
KI-Chatbot Natasha sollte Kunden im Baukastenprinzip mobile Apps entwickeln. Medienberichte werfen die Frage auf: Steckten in Wirklichkeit 700 Inder dahinter?

Some LGBTQ creators are seeing their brand partnership revenue for June's Pride Month dwindle in 2025, as advertisers pull back on their Pride marketing spend (Alexander Lee/Digiday)
https://digiday.com/media/pride-but-no-budget-lgbtq-creato…

Pride, but no budget: LGBTQ+ creators hit by ad spend drop
As brands pull back their spending on Pride Month marketing initiatives, LGBTQ+ creators are seeing their brand deals dwindle.

Natururlaub....hier die neuesten Trends von durchgeknallten Touristikern. 😅
https://www.sueddeutsche.de/reise/urlaubstrends-deutschland-staycation-coolcation-naturlaub-li.3248223

Marketing im Tourismus: Von sogenannten "Trends" im Urlaub
Ständig werden neue Begriffe wie Brocation, Gramping, Quietcation erfunden.

SERP Interference Network and Its Applications in Search Advertising
Purak Jain, Sandeep Appala
https://arxiv.org/abs/2506.21598 https://

SERP Interference Network and Its Applications in Search Advertising
Search Engine marketing teams in the e-commerce industry manage global search engine traffic to their websites with the aim to optimize long-term profitability by delivering the best possible customer experience on Search Engine Results Pages (SERPs). In order to do so, they need to run continuous and rapid Search Marketing A/B tests to continuously evolve and improve their products. However, unlike typical e-commerce A/B tests that can randomize based on customer identification, their tests fa…

Computational Studies in Influencer Marketing: A Systematic Literature Review
Haoyang Gui, Thales Bertaglia, Catalina Goanta, Gerasimos Spanakis
https://arxiv.org/abs/2506.14602

Computational Studies in Influencer Marketing: A Systematic Literature Review
Influencer marketing has become a crucial feature of digital marketing strategies. Despite its rapid growth and algorithmic relevance, the field of computational studies in influencer marketing remains fragmented, especially with limited systematic reviews covering the computational methodologies employed. This makes overarching scientific measurements in the influencer economy very scarce, to the detriment of interested stakeholders outside of platforms themselves, such as regulators, but also…

Zu Fuß ins Geschäft. Völlig verrückte marketing Ideen.

Predicting and Explaining Customer Data Sharing in the Open Banking
Jo\~ao B. G. de Brito, Rodrigo Heldt, Cleo S. Silveira, Matthias Bogaert, Guilherme B. Bucco, Fernando B. Luce, Jo\~ao L. Becker, Filipe J. Zabala, Michel J. Anzanello
https://arxiv.org/abs/2507.01987

Predicting and Explaining Customer Data Sharing in the Open Banking
The emergence of Open Banking represents a significant shift in financial data management, influencing financial institutions' market dynamics and marketing strategies. This increased competition creates opportunities and challenges, as institutions manage data inflow to improve products and services while mitigating data outflow that could aid competitors. This study introduces a framework to predict customers' propensity to share data via Open Banking and interprets this behavior through Expl…

After over 130 yrs of providing food to America, ranging from #Pineapples to #Pears to #Peaches to #PetFoods, modern marketing

Del Monte Foods files for bankruptcy, seeks buyer
The company was founded in 1886 and employs 2,780 people. Del Monte has four plants, two in the United States and two in Mexico.

Here's an example of a company trying to destroy a product that it only recently acquired.
VMware, the company, was acquired by Broadcom.
VMware products have always been a pain-in-the-ass to operate, partially because of a marketing brain-crash that named everything "vsphere" this and "vsphere" that.
We used only the once free Esxi hypervisor, but we needed several, also at the time free, "vsphere" pieces to manage it.
But Broadcom p…

VMware perpetual license holder receives audit letter from Broadcom
“Our management thought it was a bluff…”…

Shrinkage-Based Regressions with Many Related Treatments
Enes Dilber, Colin Gray
https://arxiv.org/abs/2507.01202 https://arxiv.org/p…

Shrinkage-Based Regressions with Many Related Treatments
When using observational causal models, practitioners often want to disentangle the effects of many related, partially-overlapping treatments. Examples include estimating treatment effects of different marketing touchpoints, ordering different types of products, or signing up for different services. Common approaches that estimate separate treatment coefficients are too noisy for practical decision-making. We propose a computationally light model that uses a customized ridge regression to move …

Sources: Intel is considering ending marketing of its 18A process to new clients and writing off investments, focusing instead on 14A to compete with TSMC (Reuters)
https://www.reuters.com/business/retail-co

Verbessert der Cost-Average-Effekt die #Rendite beim #Fondssparen?
Via @…
🌐

all cities should allow community traffic calming if they're not going to do it themselves
"‘Absolutely terrifying’: Oakland residents decry city’s removal of DIY speed bumps as sideshows surge"

The cognitive dissonance of AI marketing is funny to me. “It’s so simple a caveman could use it!” and “we have 5 day, 8 hour bootcamps to teach you to how to use AI tools”.

Ein sehr positiver Bericht zu meinem ehemaligen Arbeitgeber #IBM im Handelsbaltt (€): Das überraschende Comeback von IBM
"... Ballast wird abgeworfen. ... Dazu gehören auch harte, umstrittene Entscheidungen, wie etwa jene, Marketing- oder Software-Spezialisten durch KI zu ersetzen. Mehr als 9000 Stellen streicht IBM allein im laufenden Jahr."
Als ehemaliger

Experiential marketing strategy and tourism demand in the contribution of the positioning of the floating islands Los Uros, Puno
Guina Flores Montalico
https://arxiv.org/abs/2506.18937

Experiential marketing strategy and tourism demand in the contribution of the positioning of the floating islands Los Uros, Puno
Experiential focused on creating memorable and meaningful experiences for consumers, has emerged as a key strategy in promoting tourist destinations. particularly in destinations seeking to highlight their unique cultural characteristics. In this study, the influence of experiential marketing on the tourism demand of the floating islands Los Uros, Puno, an emblematic destination in Peru, is analyzed. The objective of the research was to evaluate how experiential marketing strategies impact tour…

AMC signs a deal with Runway to use its AI tech to generate marketing images and pre-visualize unproduced shows, the first cable player to work with Runway (Steven Zeitchik/The Hollywood Reporter)
https://www.hollywoodreporter.com/business

AMC Networks Inks Deal With AI Company Runway (Exclusive)
The ‘Mad Men’ and 'The Walking Dead' platform is the latest Hollywood company to sign a pact with the generative AI firm.

Here’s the real actual definition of “artificial intelligence,” the true technical meaning in research and engineering circles when it’s not being used as marketing hype.
Artificial intelligence is anything that
1. humans are generally good at, and
2. computers were recently bad at.
That’s it. That’s all it means. You’ll hear people refine it and dress it up, but that’s the heart of the definition. (Check Wikipedia!)
3/

Update on loftyassist, 58 total accounts, 9 yearly premium subscribers. I do feel like I hit a wall on sign ups and they have slowed down over the last few weeks.
Now I am fighting the temptation to work on "new" features or improve the existing ones. What I really need to do next is do another round of "marketing". Reddit with the latest features, work on SEO stuff, and work on a more "marketing" type features vs what I want to work on.

#Plex, stop! I only have so much popcorn to eat while I watch all these new changes play out🍿
https://lemmy.ml/post/30839839

Among my very first memories of #StarWars was the marketing campaign of Episode III and the TV reruns of Episode IV 25 years ago.. it was a pleasure finally seeing this in a cinema with my friends.

HyperFusion: Hierarchical Multimodal Ensemble Learning for Social Media Popularity Prediction
Liliang Ye (Huazhong University of Science and Technology, Wuhan, China), Yunyao Zhang (Huazhong University of Science and Technology, Wuhan, China), Yafeng Wu (Huazhong University of Science and Technology, Wuhan, China), Yi-Ping Phoebe Chen (La Trobe University, Melbourne, Australia), Junqing Yu (Huazhong University of Science and Technology, Wuhan, China), Wei Yang (Huazhong University of S…

HyperFusion: Hierarchical Multimodal Ensemble Learning for Social Media Popularity Prediction
Social media popularity prediction plays a crucial role in content optimization, marketing strategies, and user engagement enhancement across digital platforms. However, predicting post popularity remains challenging due to the complex interplay between visual, textual, temporal, and user behavioral factors. This paper presents HyperFusion, a hierarchical multimodal ensemble learning framework for social media popularity prediction. Our approach employs a three-tier fusion architecture that pro…

Receiving #GoogleAnalytics marketing mail will never cease to be hilarious.

Ad Spend Secrets: eCommerce Marketing Strategies
Great Australian Pods Podcast Directory: https://www.greataustralianpods.com/ad-spend-secrets-ecommerce-marketing-strategies/

@… das kann ich voll nachvollziehen... ich müsste eigentlich auch viel mehr Eigenwerbung machen für aquise und marketing.....
das is mir jedes mal unangenehm

De mogelijkheid bestaat dat Israël zichzelf van de kaart veegt | Trouw
https://www.trouw.nl/verdieping/de-mogelijkheid-bestaat-dat-israel-zichzelf-van-de-kaart-veegt~b1bfad11/
Waarschijnlijk een van de hoogst…

Ach ne, das kann doch nicht sein… oder oder… oder doch?! Marketing #Propaganda ist ja nicht neu:
»Ist Reasoning ein #Marketing-Trick? Apple-Forscher zeigen gravierende Probleme von #KI-Modellen:

Ist Reasoning ein Marketing-Trick? Apple-Forscher zeigen gravierende Probleme von KI-Modellen - t3n – digital pioneers
Apple-Forscher:innen haben ein neues Paper veröffentlicht, das die Fertigkeiten von Reasoning-Modellen infrage stellt. Demnach sollen aktuelle Modelle von OpenAI, Google und Anthropic nur in Benchmarks zuverlässig funktionieren, aber an echten Aufgaben grandios scheitern. Immer mehr KI-Unternehmen setzen ihren Fokus auf Reasoning-Modelle, die in der Lage sein sollen, komplexe Gedankengänge zu haben. Doch selbst OpenAI musste […]

Der einzig wahre #KeywordKönig kommt aus Bremen!
#seo

Der Keywordkönig: Die Souveräne Macht im Digitalen Reich – Eine Proklamation
Der Keywordkönig läutet eine neue Epoche im Online-Marketing ein. In einer Welt, die immer digitaler wird, ist die Sichtbarkeit im Internet nicht nur ein

No, the Orioles' problem is not that Camden Yards doesn't have enough electronic cheerleading. https://www.thebaltimorebanner.com/sports/orioles-mlb/oriol…

The Orioles can feel like the away team at Camden Yards. A new team exec is trying to change that.
The club’s new chief marketing officer met with members of the team this season and asked what entertainment factors they’d like to see added during the game.

Calling diapers for men "Shields" is great marketing. Incontinence isn't your weakness--it's your enemy.

Here’s the real actual definition of “artificial intelligence,” the true technical meaning in research and engineering circles when it’s not being used as marketing hype.
Artificial intelligence is anything that
1. humans are generally good at, and
2. computers were recently bad at.
That’s it. That’s all it means. You’ll hear people refine it and dress it up, but that’s the heart of the definition. (Check Wikipedia!)
3/

Marketing ist alles.
«Das Gerät werde "stolz entworfen und hergestellt in den USA", behauptet die Trump-Organisation.
Das ist unwahrscheinlich, da es die entsprechende Infrastruktur in den USA nicht gibt. Präsidentensohn Eric Trump hat inzwischen eingeräumt, dass dieser Teil der Ankündigung nicht stimmt. "Eines Tages werden alle Handys in den Vereinigten Staaten von Amerika hergestellt werden können", sagte er.»

Scalable Subset Selection in Linear Mixed Models
Ryan Thompson, Matt P. Wand, Joanna J. J. Wang
https://arxiv.org/abs/2506.20425 https://

Scalable Subset Selection in Linear Mixed Models
Linear mixed models (LMMs), which incorporate fixed and random effects, are key tools for analyzing heterogeneous data, such as in personalized medicine or adaptive marketing. Nowadays, this type of data is increasingly wide, sometimes containing thousands of candidate predictors, necessitating sparsity for prediction and interpretation. However, existing sparse learning methods for LMMs do not scale well beyond tens or hundreds of predictors, leaving a large gap compared with sparse methods fo…

I thought I'd email #KEXP about joining #Mastodon and the #Fediverse since it seems up their alley. I got a response saying they have forwarded the message to their marketing team, which is a start.…

Like all university rankings, the QS World University Rankings are of questionable value. “In partnership with Elsevier” says it all, really…
But of course, they can be a marketing tool, and the metrics based on perceptions also tell a story. This also goes for their Sustainability rankings. So, while they don’t necessarily tell us about the actual “sustainability" of a university, they certainly tell us about how well they communicate about their efforts.
⇢

Like all university rankings, the QS World University Rankings are of questionable value. “In partnership with Elsevier” says it all, really…
But of course, they can be a marketing tool, and the metrics based on perceptions also tell a story. This also goes for their Sustainability rankings. So, while they don’t necessarily tell us about the actual “sustainability" of a university, they certainly tell us about how well they communicate about their efforts.
⇢

Like all university rankings, the QS World University Rankings are of questionable value. “In partnership with Elsevier” says it all, really…
But of course, they can be a marketing tool, and the metrics based on perceptions also tell a story. This also goes for their Sustainability rankings. So, while they don’t necessarily tell us about the actual “sustainability" of a university, they certainly tell us about how well they communicate about their efforts.
⇢

Fuck marketing. And the post is conveniently silent about the problem of a hundred tracking pixels on most commercial sites, but this is quite good:
https://www.jonoalderson.com/conjecture/javascript-broke-the-web-and-called-it-progress/

Meta launches generative AI tools in its Advantage suite for advertisers and agencies at Cannes, including to turn still images into videos and Virtual Try-On (Mark Mwachiro/Adweek)
https://www.adweek.com/brand-marketing/meta…

Meta’s Advantage+ Adds Gen AI Tools for Advertisers and Agencies
The new features include the ability to transform still images into video.

Many people have this sense that the price of books is primarily linked to the cost of materials, manufacture, & distribution. But the majority of the cost of publishing books are in the labor leading up to the 1st copy: editorial & editorial production work, before any reproduction in whatever format. Addition labor happens later, for marketing. When you buy a book, you’re mainly paying for these kinds of labor.
From: @…

Today in terrible LinkedIn pitches:
"I would like to Promotion and marketing your podcast show at iTunes" 🤣

🎯 Workshop „Strategisches Marketing & Kommunikation“ am 30.6. & 1.7. – praxisnah, fundiert & sofort anwendbar!
Mit Fokus auf Zielgruppen, Corporate Design, Social Media & Videoproduktion.
👩‍🏫 Mit Ulrike Ostrzinski & Elke Roesner @…
Anmeldung:

Le fédivers a été construit par des individus, pas par de riches entreprises.
Il n'a donc littéralement aucun budget pour le marketing.
Sa croissance a été longue et organique, grâce au bouche-Š-oreille.
Contribuons donc au bouche Š oreille…
https://videos.elenarossini.c…

First full day of the Open Science Retreat #OSR25CH is in full swing. Had some wonderful conversations about Open Science, science outreach and marketing, and unconventional careers all in a single day.
And enjoying walks and views of course.

Ich frage die Studis ja jeweils, in welche Richtung sie mit ihrem Studium gehen wollen. Studentin heute:
„Ah, Sie studieren Medien und Kommunikation, haben Sie sich schon für etwas entschieden?“
„Ja, Motorsport“
Erwartet hatte ich OK, Journalismus oder Content Marketing 🙃

Wow. https://themarkup.org/pixel-hunt/2025/04/28/how-california-sent-residents-personal-health-data-to-linkedin My opinion of LinkedIn was already vanishingly low (one way to ensure I won't read something is to po…

Building a product as an engineer is quite annoying when it comes to marketing. It's a must do step. Every time I do an email announcing new features, reach out to users, or post information on reddit I nearly always either get a new subscriber, sometimes a premium one, and at the very least increase the exposure of my product. Yet it's so annoying to do :) My only solution for this right now is discipline and not allowing myself to write code until I do something on the marketing si…

Bengaluru-based ShopOS, whose AI agents help automate content creation, marketing, and site management for e-commerce brands, raised $20M from 3State Ventures (Moneycontrol)
https://www.moneycontrol.com/n…

It’s marketing that targets executives and investors who are eyeballs-deep in the cost-cutting cult, for whom all these labor market doom narratives are just pure crack.
“Hardly anyone is paying attention?!?” Bullshit. The executive class can’t shut up about this. They send all-company emails about it, with drool visibly running down their chins.
6/

So You Want To Be A Copywriter With Bernadette Schwerdt
Great Australian Pods Podcast Directory: https://www.greataustralianpods.com/so-you-want-to-be-a-copywriter-with-bernadette-schwerdt/

So You Want To Be A Copywriter | Great Australian Pods Podcast Directory
Podcast: So You Want To Be A Copywriter With Bernadette Schwerdt Host: Bernadette Schwerdt Category: Business Sub-Category: Careers, How To, Marketing & Social Media First Episode: 2021 Join Australia’…

It’s marketing that targets executives and investors who are eyeballs-deep in the cost-cutting cult, for whom all these labor market doom narratives are just pure crack.
“Hardly anyone is paying attention?!?” Bullshit. The executive class can’t shut up about this. They send all-company emails about it, with drool visibly running down their chins.
6/

Lucy has opinions about overlays that should feel familiar to just about everyone:
“Don’t use that accessibility overlay”
https://accessaces.com/dont-use-that-accessibility-overlay/
Definitely don’t use ones that collude with drive-by lawsuit attor…

ein #tool für #farbe: https://farbefinden.de/ 🌈

On the a16z podcast, Bryan Kim said a16z backed Cluely because speed in marketing and building beats crafting a perfect "artisan" product due to AI competition (Marina Temkin/TechCrunch)
https://techcrunch.com/202…

Why a16z VC believes that Cluely, the ‘cheat on everything’ startup, is the new blueprint for AI startups | TechCrunch
Andreessen Horowitz explains why its new investment philosophy prioritizes 'build as you go' approach embodied by Cluely

The Shape of Consumer Behavior: A Symbolic and Topological Analysis of Time Series
Pola Bereta, Ioannis Diamantis
https://arxiv.org/abs/2506.19759 https://…

The Shape of Consumer Behavior: A Symbolic and Topological Analysis of Time Series
Understanding temporal patterns in online search behavior is crucial for real-time marketing and trend forecasting. Google Trends offers a rich proxy for public interest, yet the high dimensionality and noise of its time-series data present challenges for effective clustering. This study evaluates three unsupervised clustering approaches, Symbolic Aggregate approXimation (SAX), enhanced SAX (eSAX), and Topological Data Analysis (TDA), applied to 20 Google Trends keywords representing major cons…

Meta launches generative AI tools in its Advantage suite for advertisers and agencies at Cannes, including to turn still images into videos and Virtual Try-On (Mark Mwachiro/Adweek)
https://www.adweek.com/brand-marketing/meta…

Meta’s Advantage+ Adds Gen AI Tools for Advertisers and Agencies
The new features include the ability to transform still images into video.

i really did not expect this amount of "marketing" or "streamer" scamers to contact me, when releasing my game on steam... even for such a small little game...

»DeepSeek-Skandal – Spionagevorwürfe zeigen Datenweitergabe nach China:
Ein US-Beamter erhebt schwere Vorwürfe gegen den chinesischen KI-Anbieter DeepSeek. Das Unternehmen soll Nutzerdaten an Geheimdienste weiterleiten.«
Ist wer darüber erstaunt und wie ist dies in den U$A und wie geht mensch mit dem Marketing der Konkurrenz um?!
🤖

Was steckt hinter den Spionagevorwürfen gegen DeepSeek?
Ein US-Beamter erhebt schwere Vorwürfe gegen den chinesischen KI-Anbieter DeepSeek. Das Unternehmen soll Nutzerdaten an Geheimdienste weiterleiten.

Bango: subscription providers are reducing their reliance on direct acquisition strategies like social media ads due to rising costs and diminishing returns (Daniel Frankel/StreamTV Insider)
https://www.streamtvinsider.com/advertisin…

Bango: Subscription providers turn to bundling as direct acquisition marketing falters
Marketers of subscription services including those themed around streaming video and music are cutting back on once reliable direct acquisition strategies, including display and social media advert | A new Bango study concludes that subscription service providers are cutting back on once reliable direct acquisition strategies, including display and social media advertising, for customer growth and are turning to indirect marketing mechanisms like bundling.

So look, if you talk to me about the job threat from the things we currently call “AI,” well…
…if where you’re going with that is “The concentration of wealth is an existential crisis! Establish UBI! 99% marginal tax rate! Capital gains tax! Wealth tax! Abolish billionaires!” then yes, I’m •all• ears. My pitchfork is already sharpened.
But if where you’re going is “Get in on it now while you still can! Buy the AI vendors’ products! Drink radium for that youthful glow!” then…kthanksbye. I am not going to be a vector for your marketing propaganda, no matter how agitated you are.
/end

Statista: the global influencer marketing industry is projected to grow 36% between 2024 and 2025, reaching $33B, as brands tighten overall ad budgets (Bloomberg)
https://www.bloomberg.com/news/articles/2025-06-14/i…

So look, if you talk to me about the job threat from the things we currently call “AI,” well…
…if where you’re going with that is “The concentration of wealth is an existential crisis! Establish UBI! 99% marginal tax rate! Capital gains tax! Wealth tax! Abolish billionaires!” then yes, I’m •all• ears. My pitchfork is already sharpened.
But if where you’re going is “Get in on it now while you still can! Buy the AI vendors’ products! Drink radium for that youthful glow!” then…kthanksbye. I am not going to be a vector for your marketing propaganda, no matter how agitated you are.
/end

i really did not expect this amount of "marketing" or "streamer" scamers to contact me, when releasing my game on steam... even for such a small little game...

Wer sich mal reinziehen will die will wie gut "Podcasts" aus #Google #Gemini klingen, kann sich hier die Audiodatei mal rein anhören --> https://

Der Keywordkönig: Die Souveräne Macht im Digitalen Reich – Eine Proklamation
Der Keywordkönig läutet eine neue Epoche im Online-Marketing ein. In einer Welt, die immer digitaler wird, ist die Sichtbarkeit im Internet nicht nur ein

Statista expects the global influencer marketing industry to grow 36% between 2024 and 2025, reaching $33B, as brands tighten overall ad budgets (Bloomberg)
https://www.bloomberg.com/news/articles/2025-06-14/influen…

Apple sparks a backlash from iPhone owners after pushing a notification from the Apple Wallet app that promoted a Fandango deal for Apple's F1 movie (Sarah Perez/TechCrunch)
https://techcrunch.com/2025/06/24/iphone-customers-upset-…

iPhone customers upset by Apple Wallet ad pushing F1 movie | TechCrunch
However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital wallet, marketing to them.

»Android – Google erschwert die Entwicklung von Custom-ROMs;
Google erschwert die Entwicklung von Custom-ROMs wie Lineage für Pixel-Smartphones. Besonders die gehärtete Android-Version GrapheneOS trifft es.«
Ich kann dem nicht urteilen, ob nun @… Recht hat oder ein indirektes Marketing für sich betreibt? Deren Hauptentwickler wurde früher kriti…

Android: Google erschwert die Entwicklung von Custom-ROMs
Google erschwert die Entwicklung von Custom-ROMs wie Lineage für Pixel-Smartphones. Besonders die gehärtete Android-Version GrapheneOS trifft es. 

Apple sparks a backlash from iPhone owners after pushing a notification from the Apple Wallet app that promoted a Fandango deal for Apple's F1 movie (Sarah Perez/TechCrunch)
https://techcrunch.com/2025/06/24/iphone-customers-upset-…

iPhone customers upset by Apple Wallet ad pushing 'F1' movie | TechCrunch
However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital wallet, marketing to them.

Commure, which provides ambient AI, revenue cycle management, and workflow automation tools for healthcare providers, raised $200M from General Catalyst (Erin Brodwin/Axios)
https://www.axios.com/pro/health-tech-deals/2025/06/19/commure-…

Commure raises $200M from GC's marketing fund
The company's CEO says it may also raise another round of capital later this year.

I see @… has a similar reaction about a study that says something we want to hear.
Re that second remark, “The *point* of AI is to make cognitive abilities irrelevant,” well, that’s the thing that’s up for debate right now. Making cognitive abilities (and thus labor, and people) irrelevant is very much the marketing pitch of the hype bubble. That pitch is about cost cutting, and about fear and intimidation — an intoxicating, investor-frothing mixture of fantasy and terror.
It’s not the only vision of AI, however.
https://hachyderm.io/@datarama/114693869134389025

A look at the lack of consensus in the tech industry on what AGI is, whether LLMs are the best path to it, and what AGI might look like if or when it arrives (Melissa Heikkilä/Financial Times)

Why Big Tech cannot agree on artificial general intelligence
It has been tipped as the next big breakthrough out of Silicon Valley, but is it a scientific goal — or a marketing buzzword?

Landbase, whose GPT-4o-based AI tool automates outreach marketing, raised a $30M Series A co-led by Ashton Kutcher's Sound Ventures and Picus Capital (Julie Bort/TechCrunch)
https://techcrunch.com/2025/06/12/how-

How AI sales startup Landbase nabbed Ashton Kutcher’s Sound Ventures to lead its $30M Series A | TechCrunch
A concept Landbase's CEO calls "digital trust" led nearly 130 VCs to pursue the "vibe GTM" startup.

A spam marketing operation exploited some domains owned by NPR, Nvidia, Stanford, and the US CDC to host AI slop articles redirecting users to an SEO spam site (Samantha Cole/404 Media)
https://www.404media.co/spam-blogs-ai-slop-domains-wowlazy/

Why Was Nvidia Hosting Blogs About 'Brazilian Facesitting Fart Games'?
Domains owned by Nvidia, Stanford, NPR and the U.S. government are being quietly eaten by AI slop.

Tel Aviv-based Tastewise, which uses gen AI to automate sales and marketing for food and beverage companies, raised a $50M Series B led by Telus Global Ventures (Ryan Barwick/Axios)
https://www.axios.com/pro/enterprise-software-de…

Exclusive: Tastewise raises $50 million Series B
Specialized, category-specific AI tools are raising money, even in an uncertain market.

Some domains of Nvidia, Stanford, NPR, and the CDC were exploited to host AI spam blogs redirecting users to a spam marketing site (Samantha Cole/404 Media)
https://www.404media.co/spam-blogs-ai-slop-domains-wowlazy/

Why Was Nvidia Hosting Blogs About 'Brazilian Facesitting Fart Games'?
Domains owned by Nvidia, Stanford, NPR and the U.S. government are being quietly eaten by AI slop.